Insights

Growing Market Presence Lark manages nearly 100 independently spirited hotels and 33 restaurants across 27 states and 2 countries, positioning it as a prominent player in the North American hospitality sector. This extensive footprint suggests opportunities to offer tailored solutions in property management, guest experience enhancement, or franchise development to support their expansion.

Business Expansion Potential With a significant portfolio focused on boutique hotels under 150 keys and a collection of family-operated brands, Lark may benefit from innovative vendor partnerships that streamline operations, boost customer engagement, or improve digital marketing efforts aimed at enhancing guest loyalty and occupancy rates.

Technology Adoption Lark utilizes a technology stack including Google Workspace, UKG Pro, and Cloudflare Bot Management, indicating openness to integrated tech solutions. There’s an opportunity to introduce new hospitality technology platforms such as customer analytics, operational automation, or contactless service tools to optimize efficiency and guest satisfaction.

Financial Growth Trends Recent reports highlight increased earnings driven by margin expansion and improved profitability metrics, revealing a financially healthy company. This stability opens doors for proposing capital investment solutions or revenue-enhancing services such as revenue management systems or performance analytics.

Market Positioning Lark’s branding emphasizes authenticity, personalized service, and fostering long-term relationships, making it an attractive partner for brands or service providers that align with these values—particularly those focused on hospitality innovation, guest experience enhancements, or employee engagement tools.

Lark Tech Stack

Lark uses 8 technology products and services including Google Workspace, UKG Pro, Select2, and more. Explore Lark's tech stack below.

  • Google Workspace
    Email
  • UKG Pro
    Human Capital Management
  • Select2
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • James
    Predictive Analytics
  • Cloudflare Bot Management
    Security
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management

Media & News

Lark's Email Address Formats

Lark uses at least 2 format(s):
Lark Email FormatsExamplePercentage
First@larkhotels.comJohn@larkhotels.com
92%
First.Last@larkhotels.comJohn.Doe@larkhotels.com
4%
Last@larkhotels.comDoe@larkhotels.com
3%
FLast@larkhotels.comJDoe@larkhotels.com
1%
First.Last@larkhospitality.comJohn.Doe@larkhospitality.com
100%

Frequently Asked Questions

What is Lark's phone number?

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You can contact Lark's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Lark's stock symbol?

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Lark is a publicly traded company; the company's stock symbol is LARK.

What is Lark's official website and social media links?

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Lark's official website is larkhospitality.com and has social profiles on LinkedInCrunchbase.

What is Lark's SIC code NAICS code?

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Lark's SIC code is 7011 - Hotels and Motels NAICS code is 7211 - Traveler Accommodation.

How many employees does Lark have currently?

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As of February 2026, Lark has approximately 222 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: P. T.Vice President Marketing & Communications: D. K.Vice President Human Resources: D. B.. Explore Lark's employee directory with LeadIQ.

What industry does Lark belong to?

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Lark operates in the Hospitality industry.

What technology does Lark use?

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Lark's tech stack includes Google WorkspaceUKG ProSelect2SwiperJamesCloudflare Bot ManagementreCAPTCHAGoogle Tag Manager.

What is Lark's email format?

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Lark's email format typically follows the pattern of First@larkhotels.com. Find more Lark email formats with LeadIQ.

How much funding has Lark raised to date?

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As of February 2026, Lark has raised $13M in funding. The last funding round occurred on Feb 08, 2022 for $13M.

When was Lark founded?

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Lark was founded in 2012.

Lark

HospitalityNew Hampshire, United States201-500 Employees

With a family of five self managed brands, a collection of nearly 100 independent spirited hotels and 33 restaurants across 27 states and 2 countries, Lark is North America’s leading hospitality management company and brand choice for hotels under 150 keys.

Who we are.

At Lark we are about people and service. We exist to bring people together, to create life-affirming experiences and to deliver exceptional hospitality to all we encounter.

On the ground we meet people eye to eye, without pretense or preconceived notions. We offer service and attention when wanted but privacy when it’s not. We present ourselves as we are, with personality, warmth, energy and integrity. To our guests we offer to support their agenda and do not overlay our own. We always remember that the experience we provide comes with high expectations and could be part of a pivotal part of our guests lives.

We seek people that have a natural hospitality soul and we believe that skills, procedures and the details can be taught. Good people create great experiences. Within our organization, we care for our team members as they care for our guests. We aim to develop and offer as many opportunities for growth and mentorship as possible. We celebrate each other and thrive because of it.

In our relationships with owners and investors we pledge to be genuine, collaborative, honest, and transparent in all of our interactions. We will work with intention and efficiency and to earn trust. If we make mistakes, we learn from them and memorialize our corrections so we’re always getting better. Above all else, we value healthy collaboration and long-term connections.

Section iconCompany Overview

Phone number
SIC Code
7011 - Hotels and Motels
Stock Symbol
LARK
NAICS Code
7211 - Traveler Accommodation
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $13M

    Lark has raised a total of $13M of funding over 1 rounds. Their latest funding round was raised on Feb 08, 2022 in the amount of $13M.

  • $100M$250M

    Lark's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $13M

    Lark has raised a total of $13M of funding over 1 rounds. Their latest funding round was raised on Feb 08, 2022 in the amount of $13M.

  • $100M$250M

    Lark's revenue is estimated to be in the range of $100M$250M

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