Turnaround opportunity Rising debt and recent office closures indicate financial stress and potential need for cost optimization, renegotiated supplier terms, or alternative financing options to stabilize operations and preserve guest experience.

Debt relief potential Significant exposure to debt with reports of £37m in liabilities suggests an opportunity to offer restructuring advisory, cash flow management, or equipment leasing solutions to improve liquidity and protect franchise network.

Digital modernization Active tech stack including AWS, Azure, Contentful and marketing tools signals appetite for digital transformation; offer integrated hospitality tech, loyalty platforms, and data analytics to boost customer reach and operational efficiency.

Marketing collaborations Recent initiatives like Student Wednesdays and partnerships indicate openness to marketing campaigns; propose targeted promotions, influencer collaborations, and sponsorships to drive incremental visits and average spend.

Expansion risk awareness Widespread closures and office downsizing across UK and Europe point to market volatility; present multi-brand hospitality solutions, franchising support, and scalable operations playbooks to navigate contraction and protect market presence.