LASCANA
Online and Mail Order RetailHamburg, Germany51-200 Employees
LASCANA is a German online and mail-order retailer specializing in lingerie, swimwear, and related apparel, with an emphasis on fit, comfort, and a wide variety of cuts and styles to suit different body types. Headquartered in Hamburg, the company employs between 51 and 200 people. The business operates a multi-channel model consisting of an online shop, LASCANA stores and shop-in-shops, and printed catalogs, and it also partners with licensed brands such as Marie Claire, s.Oliver, Venice Beach, Bench, Buffalo and Jette. Since its launch in 2006, LASCANA has aimed to respond to women's individual needs and to help them feel comfortable in their bodies, and it has pursued international expansion beyond Germany, maintaining a presence in Germany with numerous stores and shop-in-shop areas while expanding into Scandinavia, France, the Benelux region, Great Britain, China, Russia and the United States. The company uses digital analytics and optimization tools as part of its online operations, including Google Analytics, Google Optimize, Grafana, and related web technologies. In early 2020 LASCANA announced the AW20 collection.