LASCANA

Online and Mail Order RetailHamburg, Germany51-200 Employees

True to our credo 'It's a woman's world', we have created a unique world of our own for women to feel comfortable in right from the start - not only when wearing fashionable swimwear, but also when in need of a “second skin” in everyday situations, during workouts or for those special moments in a woman's life. 

Since its launch in 2006, the LASCANA philosophy has been to respond to the individual needs of women and to give them every reason to feel as comfortable in their bodies as they should. Our aim is to bring today’s fashion spirit and the many requirements to be met by lingerie and swimwear in line by offering perfect fit and support as well as a wide range of cuts and styles to choose from. Our customers should not just feel good in their own bodies, they should feel amazing. This is why LASCANA offers a large selection of styles to fit any body shape and taste preference, ensuring to meet all customer needs. 

Since being launched, the brand has adopted a consistent, award-winning multi-channel strategy featuring four interconnected sales channels: the LASCANA online shop, over-the-counter LASCANA stores and LASCANA shop-in-shops as well as LASCANA catalogues. LASCANA stands for top quality and perfect fit. Next to the own brand LASCANA, well-known licensed brands such as Marie Claire, s.Oliver, Venice Beach, Bench, Buffalo or Jette add an exclusive note, thus complementing the product range. 

LASCANA continues global expansion. The company is present on the German market with more than 30 own-brand stores, outlets, 1000 shop-in-shop areas and an online shop. Expansion into Scandinavia, France, the Benelux countries, Great Britain, China, Russia and the US has begun – other countries are to follow. 

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