Insights

Target Demographics LASCANA’s focus on women seeking fashionable, comfortable lingerie and swimwear suggests opportunities to promote products and services that enhance personalized fit, comfort, and style customization, catering to a diverse customer base.

Multi-Channel Presence The company’s integration of online shops, physical stores, and catalog channels indicates potential for cross-channel marketing strategies and technology solutions that optimize customer engagement and seamless shopping experiences.

Rapid International Expansion LASCANA is expanding into multiple markets including Scandinavia, France, China, and the US, presenting opportunities to offer localized marketing platforms, logistics support, and culturally tailored sales initiatives to accelerate growth.

Fashion Innovation The launch of new product lines like Mia, emphasizing femininity and elegance, highlights an ongoing trend towards innovative collections, making it a potential avenue for collaborative design tools or trend forecasting services.

Data-Driven Marketing Utilizing advanced analytics and marketing technology such as Google Analytics, TikTok Pixel, and Mautic suggests opportunities for targeted advertising solutions, customer insights, and personalized campaign management services to boost online sales.

LASCANA Tech Stack

LASCANA uses 8 technology products and services including Google Analytics Enhanced eCommerce, TikTok Pixel, Module Federation, and more. Explore LASCANA's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • TikTok Pixel
    Analytics
  • Module Federation
    Development
  • Mautic
    Marketing Automation
  • Attentive
    Personalization
  • HSTS
    Security
  • Microsoft IIS
    Web Servers
  • AddThis
    Widgets

LASCANA's Email Address Formats

LASCANA uses at least 2 format(s):
LASCANA Email FormatsExamplePercentage
First.Last@lascana.deJohn.Doe@lascana.de
99%
First_L@lascana.deJohn_D@lascana.de
1%

Frequently Asked Questions

Where is LASCANA's headquarters located?

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LASCANA's main headquarters is located at Werner-Otto-Straße 1-7, Hamburg, Hamburg 22179 , DE. The company has employees across 2 continents, including EuropeNorth America.

What is LASCANA's official website and social media links?

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LASCANA's official website is lascana.com and has social profiles on LinkedIn.

What is LASCANA's NAICS code?

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LASCANA's NAICS code is 4541 - Electronic Shopping and Mail-Order Houses.

How many employees does LASCANA have currently?

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As of October 2025, LASCANA has approximately 113 employees across 2 continents, including EuropeNorth America. Key team members include Head Of Multichannel-Marketing: S. R.Vice President, Innovation And Technology, Usa: S. C.Division Manager Lascana / Managing Director Lascana Brand Group: O. K.. Explore LASCANA's employee directory with LeadIQ.

What industry does LASCANA belong to?

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LASCANA operates in the Online and Mail Order Retail industry.

What technology does LASCANA use?

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LASCANA's tech stack includes Google Analytics Enhanced eCommerceTikTok PixelModule FederationMauticAttentiveHSTSMicrosoft IISAddThis.

What is LASCANA's email format?

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LASCANA's email format typically follows the pattern of First.Last@lascana.de. Find more LASCANA email formats with LeadIQ.

When was LASCANA founded?

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LASCANA was founded in 2006.
LASCANA

LASCANA

Online and Mail Order RetailGermany51-200 Employees

True to our credo 'It's a woman's world', we have created a unique world of our own for women to feel comfortable in right from the start - not only when wearing fashionable swimwear, but also when in need of a “second skin” in everyday situations, during workouts or for those special moments in a woman's life. 

Since its launch in 2006, the LASCANA philosophy has been to respond to the individual needs of women and to give them every reason to feel as comfortable in their bodies as they should. Our aim is to bring today’s fashion spirit and the many requirements to be met by lingerie and swimwear in line by offering perfect fit and support as well as a wide range of cuts and styles to choose from. Our customers should not just feel good in their own bodies, they should feel amazing. This is why LASCANA offers a large selection of styles to fit any body shape and taste preference, ensuring to meet all customer needs. 

Since being launched, the brand has adopted a consistent, award-winning multi-channel strategy featuring four interconnected sales channels: the LASCANA online shop, over-the-counter LASCANA stores and LASCANA shop-in-shops as well as LASCANA catalogues. LASCANA stands for top quality and perfect fit. Next to the own brand LASCANA, well-known licensed brands such as Marie Claire, s.Oliver, Venice Beach, Bench, Buffalo or Jette add an exclusive note, thus complementing the product range. 

LASCANA continues global expansion. The company is present on the German market with more than 30 own-brand stores, outlets, 1000 shop-in-shop areas and an online shop. Expansion into Scandinavia, France, the Benelux countries, Great Britain, China, Russia and the US has begun – other countries are to follow. 

Want to know more about LASCANA?

Section iconCompany Overview

Headquarters
Werner-Otto-Straße 1-7, Hamburg, Hamburg 22179 , DE
NAICS Code
4541 - Electronic Shopping and Mail-Order Houses
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    LASCANA's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    LASCANA's revenue is estimated to be in the range of $10M$25M

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