Strong Market Position Lasco Ford holds a leading position in Michigan as the second largest used car dealer and the top certified pre-owned Ford dealer nationally, indicating a robust customer base and significant market share that can be leveraged for upselling new models and certified pre-owned programs.

Electric Vehicle Focus The recent launch of the all-electric Ford Lightning positions Lasco Ford as an early adopter of EV technology, offering opportunities to cross-sell EV accessories, maintenance services, and dedicated financing options to environmentally conscious consumers.

Community Engagement Active involvement in community initiatives and partnerships with local schools and charitable organizations provides avenues for local brand loyalty development and targeted outreach efforts, including sponsorships and special promotions.

Digital Integration Utilization of advanced web technologies and online tools for browsing, trade-in valuation, and pre-approval indicates digital-savvy customers, presenting opportunities for targeted digital marketing and online sales enhancements.

Financial Partnership Opportunities Partnerships with financial institutions like Ally Financial highlight opportunities for cross-promoting financing solutions, vehicle leasing options, and special offers to boost sales conversions and finance penetration rates.