Award Momentum Lasco Ford recently earned Ford President's Award for the second consecutive year, signaling strong performance and credibility that can be leveraged to upsell fleet, service contracts, and additional brand partnerships.

Community Engagement Active involvement in local initiatives such as blood drives and partnerships with organizations like the American Red Cross presents outreach channels to introduce corporate sponsorships, employee incentives, and B2B collaboration opportunities with local businesses.

Electrification Readiness Introduction of all-electric Ford Lightning showcases commitment to EV adoption; potential sales play includes EV-related financing, charging solutions, and fleet electrification programs for local businesses and municipalities.

Certified Strength As the top Certified Pre-Owned Ford dealer nationwide, Lasco Ford is well-positioned to offer extended CPO programs, maintenance bundles, and trade-in optimization services to both consumer buyers and commercial fleets seeking reliable used options.

Digital Growth A tech stack featuring Optimizely, Google Ads, Amazon Web Services, and Stripe indicates strong online sales and lead capture potential; propose enhanced digital marketing packages, CRM integration, and data-driven merchandising to improve lead conversion and cross-sell opportunities.