Innovative Construction Solutions LATICRETE SUPERCAP offers a patented pump truck system and self-leveling underlayment that dramatically improve construction efficiency by enabling the creation of perfectly flat, dry floors in high-rise buildings up to 60 stories. This technology appeals to project managers and contractors seeking time-saving, reliable, and high-quality flooring solutions for large-scale developments.

Strong Industry Focus on Safety and Regulations The company's solutions meet and exceed OSHA silica dust regulations, highlighting a commitment to safety and compliance. This focus positions LATICRETE SUPERCAP as a preferred partner for firms prioritizing safe working environments and regulatory adherence, opening opportunities with safety-conscious construction firms and project owners.

Recent Leadership and Brand Updates The appointment of a new president in 2015 and ongoing updates to their architectural guidebook suggest strategic initiatives to expand market presence and technical outreach. This presents opportunities to collaborate on innovative projects and leverage their updated resources for marketing and sales efforts targeting new construction clients.

Growth Potential in Commercial Sector With revenue estimates between 1 million and 10 million and comparable companies operating at larger scales, LATICRETE SUPERCAP is positioned for growth within the construction industry’s commercial segment. Sales teams can target commercial contractors and developers who require scalable flooring solutions for large, high-profile projects.

Technology Integration Opportunity Utilizing advanced tech stacks such as Salesforce Marketing Cloud and Google Analytics, the company demonstrates a focus on data-driven marketing and customer engagement. Business development efforts can capitalize on their digital infrastructure to create targeted campaigns aimed at expanding presence in the construction and flooring markets.