Premium market Target high-value flooring and tile installation contractors and distributors in North America leveraging Custom Building Products’ strong reputation for performance-driven installation systems and popular brands such as RedGard, SimpleMat, Prism SCG, and TileLab/AquaMix to upsell premium waterproofing, uncoupling mats, and maintenance products.

Expansion partnerships Capitalize on recent collaboration activity with NTCA and trade associations to secure co-branded promotions, training programs, and certification partnerships that drive adoption of the company’s Single Component Grout and VersaBond-LFT RS within contractor networks.

Digital training Leverage the CTU Online Anytime platform and revamped website to offer exclusive sales enablement content, product demos, and installation certification bundles to professionals, creating a pathway for increasing product usage and repeat purchases.

Product roadmap Highlight opportunities around rapid-setting bonding mortars, lightweight mortars, and single-component grout to target projects requiring faster turnaround, large-format tile installations, and maintenance-friendly results across residential and commercial segments.

Scale opportunities Position Custom Building Products as a comprehensive solution provider for distributors and installers, emphasizing warranty-backed performance and a broad product line to win larger contractor projects and private-label or exclusive SKU arrangements with regional distributors.