Innovative Product Launches Custom Building Products continuously introduces cutting-edge products such as their Single Component Grout and VersaBond-LFT RS mortar, showcasing a focus on innovation that can attract new customers seeking state-of-the-art flooring and tile installation solutions.

Expanding Education Resources The company’s investment in the Custom Technical University online platform and comprehensive technical support provides opportunities to engage with professional contractors and educate them on new product applications, opening channels for targeted training and product adoption.

Strong Industry Presence As North America’s leader in flooring preparation and installation systems with trusted brands like RedGard and Polyblend Plus, Custom Building Products maintains high brand recognition, enabling sales teams to leverage brand loyalty in negotiations and new project pursuits.

Growing Market Engagement Recent partnerships, such as with Gegra Equipment Ltd., demonstrate active expansion into key distribution channels, indicating potential for increasing product reach through distributor networks to access new customer bases.

Digital Transformation The company's investment in a revamped website and integration of ecommerce tools like Shopify and New Relic signals a focus on digital sales channels, providing opportunities for online outreach, targeted marketing, and direct-to-contractor sales initiatives.