Strong Industry Leadership Custom Building Products is a recognized leader in flooring preparation and tile installation systems, serving both residential and commercial markets across North America. Their trusted product brands, such as RedGard waterproofing membranes and SimpleMat tile setting mats, position them as a go-to supplier for professional contractors seeking reliable, high-performance installation solutions.

Expanding Product Portfolio The recent launch of innovative products like the Single Component Grout and VersaBond-LFT RS mortar indicates ongoing product development focused on addressing market demands for efficiency and heavy-duty tile support. These advancements create opportunities to upsell existing customers and attract new clients looking for cutting-edge installation materials.

Digital Engagement & Education The company's investment in a revamped website and the launch of the Custom Technical University online portal demonstrates a strong commitment to digital engagement and professional development. These resources present avenues to introduce training packages or technical support services, fostering long-term relationships with contractors and distributors.

Strategic Partnerships Collaborations such as the partnership with the National Tile Contractors Association and hosting industry events like Coverings showcase opportunities to position Custom Building Products as a preferred partner for trade associations. Engaging with these networks can open doors to exclusive distribution agreements and co-marketing initiatives.

Significant Growth Potential With a revenue range exceeding 250 million dollars and a sizable employee base, the company operates in a robust market with room for expanding product sales, especially through targeted outreach to professional contractors and distributors seeking high-quality, innovative installation solutions for large-scale projects.