Insights

Expanding Financial Services Latitude Financial is actively expanding its offerings, demonstrated by recent acquisitions such as Humm’s BNPL business, indicating a strategic focus on increasing market share in instalment lending and digital payment solutions.

Strong Customer Base With over 2.4 million customers across Australia, Latitude presents a substantial opportunity to sell complementary financial products and expand service penetration within its existing customer segments.

Partnership Opportunities The company's engagement with high-profile entities like Richmond Football Club shows a pattern of forming strategic alliances, opening avenues for partnerships in sports, entertainment, and community sponsorships to enhance brand visibility.

Market Growth Potential As Australia’s largest non-bank lender, Latitude is positioned for growth in the financial services sector, especially in digital and consumer lending, which aligns well with increasing consumer demand for flexible financing and innovative payment solutions.

Technological Innovation Latitude’s focus on digital payments and fintech-backed services suggests strong usage of emerging technologies, making it receptive to solutions that improve customer engagement, data analytics, and streamlined application processes to drive operational efficiencies.

Similar companies to Latitude Financial Services

Latitude Financial Services Tech Stack

Latitude Financial Services's Email Address Formats

Latitude Financial Services uses at least 1 format(s):
Latitude Financial Services Email FormatsExamplePercentage
First.Last@latitudefinancial.comJohn.Doe@latitudefinancial.com
50%
First.Last@latitudefinancial.comJohn.Doe@latitudefinancial.com
50%

Frequently Asked Questions

Where is Latitude Financial Services's headquarters located?

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Latitude Financial Services's main headquarters is located at 130 Lonsdale St, Melbourne, Victoria 3000, AU. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is Latitude Financial Services's official website and social media links?

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Latitude Financial Services's official website is latitudefinancial.com and has social profiles on LinkedInCrunchbase.

What is Latitude Financial Services's NAICS code?

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Latitude Financial Services's NAICS code is 52 - Finance and Insurance.

How many employees does Latitude Financial Services have currently?

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As of October 2025, Latitude Financial Services has approximately 1K employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: A. N.Chief Operating Officer And Executive General Manager Enterprise Services: C. M.Chief People Officer (asx:lfs): F. J.. Explore Latitude Financial Services's employee directory with LeadIQ.

What industry does Latitude Financial Services belong to?

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Latitude Financial Services operates in the Financial Services industry.

What is Latitude Financial Services's email format?

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Latitude Financial Services's email format typically follows the pattern of First.Last@latitudefinancial.com. Find more Latitude Financial Services email formats with LeadIQ.

When was Latitude Financial Services founded?

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Latitude Financial Services was founded in 2015.
Latitude Financial Services

Latitude Financial Services

Financial ServicesAustralia1001-5000 Employees

Everyone has aspirations, and a goal that needs financing. However, sometimes dealing with money can leave you feeling a little overwhelmed.

As Australia’s biggest non-bank lender, we want to change that. And we will.

Latitude is an independent digital payments and finance company backed by decades of experience that combines start-up thinking with industry smarts.

We believe in transparency over transactions, and lending to all Australians. But the biggest difference is that we want to partner with our customers.

We’re the kind of people that commit to helping our customers shop and live better by championing good money habits. We want our customers to get that new car. Update their bathroom. Grow their business. Or, take the kids overseas for the first time and feel good about it.

With over 2.4 million customers, Latitude believes in helping people from all walks of life prosper.

So, let's work together; let's make great things happen.

Latitude. Partners in money.

Section iconCompany Overview

Headquarters
130 Lonsdale St, Melbourne, Victoria 3000, AU
NAICS Code
52 - Finance and Insurance
Founded
2015
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Latitude Financial Services's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Latitude Financial Services's revenue is estimated to be in the range of $100M$250M

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