Established Presence Lauritz Knudsen Electrical and Automation has over 70 years of experience in India, demonstrating a strong local market presence and deep industry knowledge that can be leveraged for expanding sales efforts and building customer trust.

Diverse Portfolio The company's comprehensive product range, including low-voltage and medium-voltage switchgear, automation solutions, and software, opens multiple avenues for cross-selling and tailored solutions across various sectors such as infrastructure, agriculture, and residential markets.

Recent Innovation The launch of enConnect for home automation and strategic marketing initiatives like a TV commercial with Mumbai Indians underscore a focus on innovative, high-tech offerings appealing to tech-savvy customers and premium segments.

Market Expansion With a revenue range of 100M to 250M USD and existing partnerships, there is significant potential for growth in India’s electrical and automation markets, especially by targeting sectors investing in modern infrastructure and smart solutions.

Growth Opportunities Given their strong brand legacy and recent product launches, there is an opportunity to expand into adjacent markets such as commercial automation, industrial control systems, and smart grid integrations, appealing to larger clients seeking reliable, innovative electrical solutions.