Upsell MSP LAVA launched Awesome as a Service a 36-month subscription model to simplify connectivity, communications, and technology infrastructure, presenting a clear upsell path for existing enterprise clients seeking predictable OPEX and consolidated vendor management.

Cloud & MSP Focus With a tech stack anchored in AWS, Salesforce, Microsoft 365, and managed service capabilities, there are opportunities to expand cloud migration, licensing optimization, and managed services for mid to large enterprises seeking cost reduction and scalability.

Midmarket Target Current size signals fit near mid-market or small enterprise segments; sales motions can emphasize rapid onboarding, simplified procurement, and flexible subscription terms to win organizations transitioning from traditional IT outsourcing to as-a-service models.

Industry Positioning Position as CIO trusted advisor with a focus on reducing cost and complexity; leverage this messaging to target CIOs and IT leaders looking to consolidate vendors, modernize environments, and implement managed services at scale.

Growth Indicators Revenue in the $10M-$25M range and recent service launch indicate momentum and capability to scale; capitalize on referenceable success stories and the Awesome as a Service offering to pursue new logos in industries prioritizing connectivity and technology infrastructure simplification.