Market Expansion Opportunity Lazarus Naturals has a history of launching innovative CBD products such as THC-Free Sensitive Pet CBD Tincture, Blood Orange High Potency Tincture, and even CBD Dark Chocolate. These unique product offerings present opportunities for market expansion and diversification to attract new customer segments.

Brand Partnership Potential The partnership with The CBD Insider showcases a strategic move by Lazarus Naturals to collaborate with industry influencers for mutual benefit. Leveraging such partnerships can open doors for brand collaborations and strengthen market presence.

Customer Retention Focus By providing substantial discounts to veterans, military personnel, individuals on long-term disability, and low-income households, Lazarus Naturals demonstrates a commitment to customer outreach and loyalty. This approach not only fosters customer retention but also enhances brand reputation.

Product Line Expansion The introduction of new flavors like Wild Salmon and Blood Orange in their product line indicates a proactive approach towards product innovation and meeting evolving consumer preferences. This expansion strategy can drive sales growth and attract niche market segments.

Reputation Management Strategy While facing legal challenges such as data breach suits, Lazarus Naturals has taken steps to settle disputes swiftly. Managing reputation through quick resolutions can mitigate negative publicity, assure customers, and maintain trust in the brand, potentially bolstering sales.