Diversified Product Line Lazarus Naturals has consistently expanded its product line with offerings like THC-Free Sensitive Pet CBD Tincture, Blood Orange High Potency Tincture, CBD Dark Chocolate, and Wild Salmon flavor. This diverse range caters to various consumer preferences and provides multiple sales opportunities.

Community Outreach Focus The company's mission-driven approach includes community outreach and assistance programs, offering significant discounts to veterans, active military personnel, individuals on long-term disability, and low-income households. Leveraging this socially responsible image can enhance sales by appealing to ethically-conscious consumers.

Strategic Partnerships By partnering with entities like Oregon Tilth and The CBD Insider, Lazarus Naturals has strengthened its industry standing and broadened its reach. These partnerships can open doors to new sales channels, collaborations, and promotional opportunities, aiding in expanding the customer base.

Market Trends Alignment The launch of innovative products aligning with market trends, such as the increased demand for pet CBD products and unique flavors like Blood Orange and Wild Salmon, showcases the company's ability to adapt and stay relevant. Capitalizing on such trends can drive sales growth and market competitiveness.

Focus on Accessibility Founded on the principle of making quality CBD products accessible, Lazarus Naturals offers significant discounts to specific customer segments. This accessibility-focused approach can attract a wider customer base, including price-sensitive segments, resulting in increased sales and market penetration.