Veteran Discount Leverage Lazarus Naturals’ strong social impact program offering 60% discounts to veterans, active military, disability recipients, and low-income households to position B2B partnerships with veteran-focused organizations, clinics, and wellness programs as a channel to reach cost-conscious customers.

Growth Revenue Target expansion opportunities tied to mid-market wholesalers and retailers given revenue in the tens of millions and a moderate employee base; emphasize scalable e-commerce and regional partnerships in the Pacific Northwest to replicate local success nationally.

Pet product Capitalize on recent pet product expansions such as THC-Free Sensitive Pet CBD Tincture and other pet formulations to approach veterinary clinics, pet retailers, and groomers seeking trusted CBD solutions with a proven brand track record.

Data Security Acknowledge the data breach settlement and position security-focused sales pitches to e-commerce platforms, MSPs, and wholesale customers; offer security add-ons, compliance assurances, and robust data protection as a differentiator in partner conversations.

Northwest Advantage Highlight regional presence in Washington and Oregon to pursue regional distribution deals, co-marketing programs, and logistics collaborations that reduce lead times and support local customer service excellence.