Community Engagement Lazarus Naturals demonstrates a strong commitment to accessibility and social responsibility by offering 60% discounts to veterans, active military personnel, individuals on long-term disability, and low-income households. This focus on community outreach enhances brand loyalty and positions the company as a socially conscious supplier, which can be leveraged to attract new customers with similar values.

Product Innovation The company consistently expands its product portfolio, launching new items such as THC-Free Sensitive Pet CBD Tinctures, blood orange high potency tinctures, and CBD Dark Chocolate. Offering innovative and diverse products creates cross-selling opportunities and appeals to a broad customer base seeking tailored wellness solutions.

Market Expansions Recent product launches in the pet tincture and flavored CBD segments indicate Lazarus Naturals is targeting niche markets within the wellness industry. Developing specialized products allows for capturing additional market segments and increasing customer lifetime value.

Brand Rebuilding Despite recent data breach litigation, Lazarus Naturals continues to grow and innovate. Sales opportunities exist in emphasizing the company's ongoing commitment to quality and community support, while providing reassurance about data security and privacy, to regain and strengthen customer trust.

Industry Position With a revenue range of $25M to $50M and a dedicated focus on natural wellness products, Lazarus Naturals is well-positioned as a reputable brand in the CBD space. Leveraging its industry reputation and strategic product launches can help in forging partnerships and expanding distribution channels in the rapidly growing CBD market.