Diverse Product Range LBC Lighting offers a comprehensive selection of commercial and residential lighting fixtures, including energy-saving and LED options, presenting opportunities to cross-sell complementary lighting solutions and expand client product categories.

Customization Capabilities With tailored lighting advice and solutions, there is potential to upsell by emphasizing personalized lighting design services, catering to clients seeking specialized or high-end lighting setups for both commercial and residential projects.

Focus on Small-Medium Business As a smaller company with 11-50 employees competing in a market dominated by larger players, targeted outreach to local contractors and small businesses can open opportunities for strategic partnerships and repeat business.

Tech-Driven Shopping Experience Utilizing a modern tech stack including Shopify and React, LBC Lighting can leverage digital channels to expand reach, implement upsell and cross-sell strategies online, and attract tech-savvy customers seeking convenient lighting solutions.

Market Expansion Potential Given the growth of energy-efficient and smart lighting sectors, LBC Lighting can capitalize on emerging market trends by highlighting eco-friendly and innovative lighting solutions, appealing to environmentally conscious clients and increasing market share.