Strategic Growth LCWA recently expanded its client portfolio with Latham Group, a NYSE-listed pool manufacturer, signaling a capability and interest in scaling mid-sized agency partnerships. This presents a sales opportunity to cross-sell broader PR services, media relations, and influencer programs to manufacturers or home improvement brands seeking elevated market visibility.

Sustainability Focus Past collaborations with sustainable seafood producers like Alaska Pollock and related restaurants show LCWA’s experience in communicating sustainability stories. This positions the agency to target eco-conscious brands or certifications seeking PR support for green branding, crisis communications, and thought leadership.

Awards & Credibility Frequent industry recognition including PRSA Chicago Skyline Awards and PCC Awards enhances LCWA’s credibility. This can be leveraged in sales conversations to command premium pricing for awards programs, crisis readiness, and executive positioning services for mid-market clients aiming for industry prestige.

Mid-market Focus With 11-50 employees and revenue in the mid-market range, LCWA sits between boutique firms and large agencies. This positions the firm to target growing regional brands and mid-size manufacturers seeking integrated communications across media, social, and influencer channels at a flexible, hands-on scale.

Tech-Enabled Delivery LCWA’s tech stack includes WordPress, Shopify, Google tools, and Microsoft 365, indicating an capability to support digital-first campaigns, e-commerce brand storytelling, and content-driven influencer programs. This suggests opportunities to pitch performance marketing tied to PR initiatives and brand narratives for online retailers and consumer brands.