Expanding Product Portfolio The recent partnership with premium brands like Highclere Castle Gin indicates an opportunity to introduce new, high-end product lines that appeal to connoisseurs and premium consumers, enhancing sales in the luxury spirits segment.

Innovation in Customer Engagement The pilot programs for controlled store entrances and ID verification suggest a focus on safety, but also open avenues to promote digital engagement tools, loyalty programs, or targeted marketing platforms that can boost customer retention and upselling.

Market Expansion Opportunities The opening of new locations in Ontario and collaboration with regional wine producers like NYWGF demonstrate growth potential in regional markets, where tailored offerings and localized marketing could increase foot traffic and incremental sales.

Leveraging Technology LCBO’s tech stack, including Oracle Cloud and Kubernetes, signals a digital transformation that can support analytics-driven sales strategies, personalized recommendations, and seamless omnichannel experiences—key drivers for increasing overall sales volume.

Diverse Customer Base With a broad employee base and a wide product assortment serving varied customer segments, there is significant opportunity to implement targeted marketing campaigns and product bundling strategies to attract different demographics and increase basket size.