Insights

Leadership Training Focus Target company is a professional training and coaching provider focused on leadership development in West Michigan, suggesting sales opportunities around executive coaching programs, custom leadership curricula, and experiential learning experiences.

Small to Mid Market Team size of 11-50 and revenue in the 1M to 10M range indicate a small to midsize business with growing leadership development needs, presenting a potential fit for scalable programs, retainer-based engagements, and long-term partnerships.

Digital Backbone Technology stack includes AWS, WordPress, Salesforce, Microsoft 365, and analytics tools, signaling receptiveness to LMS integrations, CRM-driven sales processes, and data-informed training delivery.

Strategic Growth Founding in 2014 with a mission to elevate West Michigan leadership implies opportunities to align with regional business networks, local partnerships, and expansion initiatives that require leader development for scaling companies.

Competitive Landscape Presence alongside large-established players in the industry suggests a value proposition around personalized, experiential leadership programs, potential for differentiators such as tailored coaching, and cross-sell with broader digital transformation services.

Similar companies to Leading by DESIGN

Leading by DESIGN Tech Stack

Leading by DESIGN uses 8 technology products and services including Linkedin Insight Tag, C3.js, Amazon Web Services, and more. Explore Leading by DESIGN's tech stack below.

Leading by DESIGN's Email Address Formats

Leading by DESIGN uses at least 1 email format:
Leading by DESIGN Email FormatsExamplePercentage
First@leadingbd.comJohn@leadingbd.com
100%

Frequently Asked Questions

What is Leading by DESIGN's official website and social media links?

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Leading by DESIGN's official website is leadingbydesign.com and has social profiles on LinkedIn.

How much revenue does Leading by DESIGN generate?

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As of September 2026, Leading by DESIGN's annual revenue is estimated to be $1M - $10M.

What is Leading by DESIGN's SIC code and NAICS code?

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Leading by DESIGN's SIC code is 9111 - Executive Offices and NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Leading by DESIGN have currently?

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As of September 2026, Leading by DESIGN has approximately 11 employees across 3 continents, including North America, Oceania and Europe. Key team members include Director: M. W. P. G. M., Director And Principal Consultant: B. H. and Guest Lecturer: D. D. R. Explore Leading by DESIGN's employee directory with LeadIQ.

What industry does Leading by DESIGN belong to?

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Leading by DESIGN operates in the Professional Training and Coaching industry.

What technology does Leading by DESIGN use?

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Leading by DESIGN's tech stack includes Linkedin Insight Tag, C3.js, Amazon Web Services, cdnjs, WordPress, Salesforce, Microsoft 365 and WP Engine.

What is Leading by DESIGN's email format?

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Leading by DESIGN's email format typically follows the pattern of First@leadingbd.com. Find more Leading by DESIGN email formats with LeadIQ.

When was Leading by DESIGN founded?

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Leading by DESIGN was founded in 2014.
Leading by DESIGN logo

Leading by DESIGN

Professional Training and CoachingMichigan, United States11-50 Employees

Leading by DESIGN is a professional training and coaching firm focused on leadership development. Founded in 2014 by Rodger Price and based in Zeeland, Michigan, the company emphasizes experiential and reinforced learning to cultivate leadership skills that may not be inherent, with the aim of helping individuals discover and develop their personal approach to effective leadership.
The organization operates in the professional development sector and targets executives and leaders seeking to enhance their capabilities. By positioning itself as a regional resource for leadership development, it seeks to contribute to West Michigan becoming a center for notable leadership talent, supporting organizations and individuals in identifying practical pathways to stronger leadership outcomes.

Section iconCompany Overview

SIC Code
9111 - Executive Offices
NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Leading by DESIGN's revenue is estimated to be in the range of $1M - $10M

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