Insights

Regional leadership Target West Michigan organizations seeking executive leadership development, leveraging Leading by DESIGN’s regional focus and mission to place West Michigan as a hub for top leaders.

Experiential learning Highlight opportunities to upsell immersive, hands-on leadership programs that align with the company’s belief that leadership skills are developed through reinforced experiential learning.

SMB to mid-market Position services for small to midsize employers given the 11-50 employee range, with scalable programs that can grow with client organizations as they expand.

Tech-enabled delivery Leverage the existing tech stack (WordPress-based site, AWS, Google Analytics,Tag Manager, and collaboration tools) to offer hybrid or virtual leadership cohorts, digital assessments, and performance tracking.

Strategic partnerships Explore opportunities with regional business associations, chambers of commerce, and consulting networks to expand reach, generate referrals, and co-create leadership initiatives for local companies.

Leading by DESIGN Tech Stack

Leading by DESIGN uses 8 technology products and services including WP Rocket, C3.js, cdnjs, and more. Explore Leading by DESIGN's tech stack below.

WP Rocket

Caching

C3.js

Charting

cdnjs

Content Delivery Network

Apple iCloud Mail

Google Fonts API

Font Scripts

ZURB Foundation

UI Frameworks

bxSlider

Web Tools And Plugins

Max Mega Menu

Widgets

Leading by DESIGN Email Formats	Example	Percentage
First@leadingbd.com	John@leadingbd.com	100%

Leading by DESIGN Email Formats

Example

Percentage

First@leadingbd.com

John@leadingbd.com

100%

Frequently Asked Questions

What is Leading by DESIGN's official website and social media links?

Leading by DESIGN's official website is leadingbydesign.com and has social profiles on LinkedIn.

How much revenue does Leading by DESIGN generate?

As of August 2026, Leading by DESIGN's annual revenue is estimated to be $1M - $10M.

What is Leading by DESIGN's SIC code NAICS code?

Leading by DESIGN's SIC code is 9111 - Executive Offices NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Leading by DESIGN have currently?

As of August 2026, Leading by DESIGN has approximately 11 employees across 3 continents, including North AmericaOceaniaEurope. Key team members include Director: M. W. P. G. M.Director And Principal Consultant: B. H.Guest Lecturer: D. D. R.. Explore Leading by DESIGN's employee directory with LeadIQ.

What industry does Leading by DESIGN belong to?

Leading by DESIGN operates in the Professional Training and Coaching industry.

What technology does Leading by DESIGN use?

Leading by DESIGN's tech stack includes WP RocketC3.jscdnjsApple iCloud MailGoogle Fonts APIZURB FoundationbxSliderMax Mega Menu.

What is Leading by DESIGN's email format?

Leading by DESIGN's email format typically follows the pattern of First@leadingbd.com. Find more Leading by DESIGN email formats with LeadIQ.

When was Leading by DESIGN founded?

Leading by DESIGN was founded in 2014.

Leading by DESIGN

Q: What is Leading by DESIGN's official website and social media links?

Leading by DESIGN's official website is leadingbydesign.com. Leading by DESIGN has social profiles on LinkedIn.

Q: How many employees does Leading by DESIGN have currently?

Leading by DESIGN has approximately 11 employees.

Q: What technology does Leading by DESIGN use?

Leading by DESIGN's tech stack includes Sitelinks Search Box, Salesforce, Amazon Web Services, WP Engine, RSS.

Q: What is Leading by DESIGN's NAICS code?

Leading by DESIGN's NAICS code is 6114 (Business Schools and Computer and Management Training).

Professional Training and CoachingMichigan, United States11-50 Employees

Leading by DESIGN is a professional training and coaching firm focused on leadership development. Founded in 2014 by Rodger Price and based in Zeeland, Michigan, the company emphasizes experiential and reinforced learning to cultivate leadership skills that may not be inherent, with the aim of helping individuals discover and develop their personal approach to effective leadership.
The organization operates in the professional development sector and targets executives and leaders seeking to enhance their capabilities. By positioning itself as a regional resource for leadership development, it seeks to contribute to West Michigan becoming a center for notable leadership talent, supporting organizations and individuals in identifying practical pathways to stronger leadership outcomes.

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