Affordability appeal Leverage Leap Payments’ emphasis on interchange-plus pricing and no start-up fees to position cost-competitive card processing as a primary selling point for cost-conscious SMBs seeking predictable expenses.

SMB focus Target small and mid-sized merchants that can benefit from enterprise-style pricing and credit card solutions, highlighting access to same low rates previously reserved for larger businesses and the potential to reduce overall processing costs.

Crypto readiness Explore partnerships or pilot opportunities with crypto-friendly vendors in Singapore and other regions, using Leap Payments’ recent collaboration as a case to offer crypto payment acceptance for merchants expanding into digital assets.

Support and reliability Promote 24/7 U.S.-based support and pro-active quarterly account reviews as a differentiator to win merchants needing dependable service levels and ongoing optimization of fees and funding terms.

Funding advantage Upsell next-day funding as a cashflow improvement feature for merchants with tight working capital needs, presenting it as a tangible benefit alongside cost savings to accelerate decision-making.