Sponsorship Expansion Hawkeye Sports Properties specializes in corporate marketing partnerships for a major university athletic program, presenting opportunities to scale beyond radio into multimedia marketing solutions for brands seeking statewide and Midwest reach.

Midwest Audience With access to over 1,000,000 Hawkeye fans and a regional footprint across Iowa and the Midwest, there is strong potential for advertisers targeting college sports enthusiasts and local communities.

Integrated Solutions The shift from radio-only to multimedia marketing offerings signals opportunity to upsell clients with cross-channel campaigns, including digital, video, signage, and experiential activations tied to university athletics.

Boutique Scale Advantage Operating with a lean team and a focused portfolio of partnerships provides a prospect-friendly approach for brands seeking personalized service, faster onboarding, and tailored sponsorship packages.

Growth through Partnerships As Learfield represents over 120 collegiate properties, there is potential to propose co-branded, multi-property campaigns and leverage cross-property sponsorship waivers or bundled inventory to increase deal size.