Expanding Visitor Base Lee Canyon has recently increased its headcount by 150 employees and launched a revamped winter season pass program, indicating a strategic effort to attract more visitors and improve guest engagement, presenting opportunities for partnerships in ticketing, membership management, and customer loyalty solutions.

Partnership & Events The resort actively hosts community events like the second annual Bike Festival and collaborates with foundations such as High Fives Foundation, creating avenues for sponsorship, event management platforms, and experiential marketing services that can enhance guest experiences.

Technological Advancements Recent implementation of RFID lift gates and the use of a modern tech stack including Shopify and Google Marketing Platform demonstrate a focus on digital integration and operational efficiency, opening doors for additional automation, CRM, and e-commerce solutions.

Sustainability & Accessibility With a substantial snowfall of 212 inches per year and efforts to make skiing more accessible through pass program upgrades, Lee Canyon presents opportunities for renewable energy solutions, eco-friendly infrastructure, and technology that enhances accessibility and sustainability practices.

Market Positioning As part of a competitive mountain resort industry with revenue between 100M and 250M, Lee Canyon’s recent acquisitions and expansion efforts suggest potential for vendors offering digital marketing, revenue management, or operational cloud solutions to support continued growth and market differentiation.