Legal & General America
InsuranceMaryland, United States201-500 Employees
Legal & General America rebranded to Banner Life family of companies in December 2025.
Expanding Market Opportunity Legal & General America protects over 1.4 million individuals, yet a significant market of over 100 million under or non-insured Americans remains underserved, presenting extensive growth potential for targeted life insurance solutions.
Digital Innovation Focus The company's emphasis on transforming the customer experience through streamlined, digital processes for term life insurance indicates opportunities for sales of tech-enabled insurance products and tailored digital marketing strategies.
Recent Strategic Transactions The notable sale of assets to Meiji Yasuda for 2.3 billion dollars signifies ongoing strategic restructuring, opening doors for new partnership or service opportunities with legal and financial institutions seeking to expand or diversify their offerings.
Product Launch Potential The launch of innovative products like FlashTerm, developed through partnerships, showcases a market receptiveness to simplified, customer-centric policies, suggesting potential for introducing new tailored insurance products in diverse sectors.
Leadership and Talent Development Recent hires of key personnel in client distribution, product management, and financial roles indicate a company investing in growth and innovation, which could benefit from strategic collaborations with firms specializing in sales enablement, training, and financial advisory services.
Legal & General America uses 8 technology products and services including Linkedin Insight Tag, Adobe, Tableau, and more. Explore Legal & General America's tech stack below.
| Legal & General America Email Formats | Percentage |
| FLast@lgamerica.com | 88% |
| First.Last@lgamerica.com | 6% |
| LFirst@lgamerica.com | 4% |
| F.Last@lgamerica.com | 2% |
InsuranceMaryland, United States201-500 Employees
Legal & General America rebranded to Banner Life family of companies in December 2025.
Legal & General America's revenue is estimated to be in the range of $1B$10B
Legal & General America's revenue is estimated to be in the range of $1B$10B