Integrated data opportunities Leisure Trends Group combines point-of-sale data with consumer research and customer management insights, presenting a unique cross-dimensional offering that can be sold as an integrated analytics solution to retailers and brands in sports, outdoor recreation, and leisure sectors.

Market share and pricing Their POS-based capabilities deliver market share, best sellers, and price point information, creating a clear sales angle to target manufacturers and retailers seeking to optimize assortment, pricing, and competitive benchmarking.

Customer depth The Most Active Americans Panel and customer management services enable deeper customer understanding, enabling upsell to marketing and CRM teams with segmentation, loyalty programs, and personalized outreach strategies.

Mid-market focus With a revenue range of 1M to 10M and 11-50 employees, target mid-market buyers who need scalable, actionable insights without enterprise-grade price points, offering phased implementations and measurable ROI.

Growth readiness Position as a knowledge leader across three dimensions to support expansion into adjacent leisure categories and expand services such as consultative research, custom panels, and ongoing monitoring to sustain long-term client relationships.