Brand Expansion Lemon Tree Hotels has recently expanded its brand portfolio by launching new properties like the Lemon Tree Resort in Mussoorie and the Aurika resort in Surat. This expansion presents a sales opportunity to promote these new upscale offerings to discerning customers seeking luxury accommodations.
Strategic Location Diversity With a strategic presence in diverse locations such as Delhi, Mussoorie, Surat, and Rajasthan, Lemon Tree Hotels offers a wide range of options for prospective clients. Leveraging the geographical spread of their properties can cater to varied customer preferences, presenting a unique sales proposition in different regions.
Technological Advantage Utilizing a robust tech stack including Google Conversion Tracking, Kentico, Cloudflare, and more, Lemon Tree Hotels demonstrates a commitment to leveraging technology for operational efficiency and customer engagement. Highlighting their tech-savvy approach can attract tech-oriented clients looking for seamless booking experiences.
Strategic Growth Plans The company's ambitious growth plans involve launching 30 new properties in 2024, adding over 2,000 rooms to their portfolio. This scale of expansion signifies a strong sales potential to target clients seeking a growing network of hotels across India for various events, conferences, and leisure stays.
Industry Positioning As India's largest chain in the mid-priced hotels sector and third largest overall according to the Horwath Report, Lemon Tree Hotels holds a prominent position in the hospitality industry. Leveraging this reputation can enhance sales efforts by capitalizing on the trust and recognition associated with a leading hotel chain.