Innovative Product Launches ONE Brands frequently introduces new flavors and product formats, including salty snacks and protein cheese puffs, demonstrating their ability to expand product lines and target multiple snack segments. This presents opportunities to upsell and cross-promote to existing retailers and new retail channels seeking diverse health-conscious snack options.

Growing Food Portfolio Recent launches like Peanut Butter Lovers, ONE Puffs, and S’mores indicate a strategic focus on variety and indulgence without compromising health. These developments suggest potential sales opportunities with retailers and consumers looking for premium, crave-worthy yet nutritious snacks.

Strategic Partnerships The collaboration with Xponential Fitness highlights a focus on health and wellness partnerships, opening avenues to offer co-branded products or promotional programs targeted at active and fitness-oriented consumers, which can boost sales in specialty fitness retail and wellness channels.

Market Expansion Tactics With distribution at GNC, Vitamin Shoppe, and regional grocers, ONE Brands is positioned for broader retail penetration. Targeting additional health-focused or convenience retail chains can accelerate market reach, especially in the growing healthy snack segment.

Ecommerce and Digital Engagement Utilization of advanced digital tools like Google Analytics, Shopify, and Facebook indicates a strong online presence. Leveraging this digital infrastructure to run targeted campaigns and expand e-commerce sales channels could significantly increase direct-to-consumer revenue opportunities.