Channel Growth Current distribution through GNC, Vitamin Shoppe, regional grocers and gyms provides a springboard to national retailers and club stores. Target mainstream retailers with the high protein, low sugar positioning and in-store tastings to accelerate shelf presence and cross-merchandising with fitness and wellness lines.

Fitness Partnerships Leverage existing collaboration with Xponential Fitness to broaden B2B partnerships with additional gym franchises and corporate wellness programs. Propose co-branded promotions, subscription offers, and gym-exclusive SKUs to drive trial and recurring purchases.

Portfolio Growth A growing line including ONE Bar flavors, ONE Puffs, S’mores, and Coffee Shop enables cross-selling across channels and bundles. Explore limited edition flavors, seasonal promotions, and private-label opportunities with retailers seeking differentiated protein snacks.

Digital Growth Maximize the current digital stack to optimize paid search and social campaigns, improve SEO, and enhance retargeting. Use data-driven insights to target fitness enthusiasts, busy families, and health-conscious consumers with messaging around guilt-free indulgence and 20g protein per serving.

Scale Readiness Position ONE Brands for scale through strategic partnerships, potential private-label deals, and consideration of international expansion. Highlight flavor variety, high-protein, low-sugar profile, and flexible packaging to distributors and retailers seeking category leadership in protein snacks.