OEM Partnerships Target OEMs in heavy equipment, construction, and industrial machinery that specify hydraulic components. Propose bundled offerings combining hydraulic accessories, filtration, and pressure gauges to simplify specification and procurement, and pursue strategic distributor partnerships to broaden market reach.

Channel Expansion Pursue regional distributor partnerships to extend reach into midwestern and national networks for hydraulic components. Position Lenz as a single-source supplier across hydraulic accessories, filtration, pressure gauges, and connectors, offering coordinated catalogs and value-added services to distributors.

Leadership Opportunity A May 2023 leadership change with a new president/CEO suggests potential for refreshed supplier relationships. Engage with the new leadership to align on product roadmaps, service enhancements, and joint go-to-market initiatives with key accounts.

Regional Advantage Based in Dayton, Ohio with a lean team and modest revenue, Lenz can offer rapid-response manufacturing and flexible customization for nearby OEMs and regional distributors. Emphasize just-in-time delivery, quick changeovers, and collaborative product development to win local contracts.

Digital Readiness The company uses a modern tech stack including AWS S3, Drupal, Vue.js, GTM, and Google Analytics, indicating digital capability. Explore partnerships with digital procurement platforms, data integration of product specs and catalogs, and API-based ordering to streamline purchasing for OEMs and distributors.