Expansion Opportunity Leon's & Lulu is expanding with a 7,800-square-foot addition to the neighboring Old Clawson Theatre set to open in spring, presenting opportunities to partner on cross promotions, exclusive in-store events, and limited-time product launches to attract foot traffic.

Gift and Decor Upsell As a destination lifestyle store carrying upscale furniture and gifts, there is potential to upsell between furniture, decor cohorts, and experiential gifts for events, especially leveraging in-store experiences to increase average order value.

Local Brand Leverage Being locally owned and family run with regional recognition from The Detroit News and trade awards positions Leon & Lulu to partner with Michigan-based makers, artisans, and event organizers for co-branded collections and community-driven campaigns.

Omnichannel Growth With a digital presence including WordPress, WooCommerce, and several payment options (Apple Pay, Google Pay, Stripe), there is an opportunity to boost online conversions through targeted campaigns, exclusive online drops, and virtual shopping experiences.

Experiential Marketing The unique shopping environment and planned expansion offer a platform for experiential events, roller-skate themed promotions, and in-store workshops that can drive media attention, repeat visits, and loyalty program enrollment.