Insights

Expanding Program Portfolio Les Mills continuously innovates with new fitness programs such as BODYPUMP HEAVY, yoga series, and Pilates targeted at specific demographics like Gen-Z, creating multiple opportunities to upsell virtual and in-club fitness solutions.

Digital & Virtual Growth With partnerships like Fitness On Demand and strategic collaborations with companies such as VIPOST and Bango, Les Mills emphasizes digital and subscription-based offerings, indicating a strong market for virtual fitness solutions and digital subscription services.

Sustainability & Corporate Wellness Les Mills’ commitment to carbon neutrality and wellness-focused programs aligns with employer and corporate wellness initiatives, creating sales opportunities for sustainable fitness solutions integrated into corporate environments.

Global Market Reach Operating in over 1000 workout formats worldwide and engaging club partners across diverse regions provides multiple channels to introduce tailored programs, technology integrations, and licensing deals to expand geographic penetration.

Youth & Wellness Engagement The launch of programs aimed at youth and mental wellbeing, such as BORN TO MOVE and targeted yoga classes, suggests opportunities to target educational institutions, youth clubs, and wellness centers seeking innovative engagement solutions.

Les Mills International Tech Stack

Les Mills International uses 8 technology products and services including Facebook Pixel, Amazon Web Services, PostgreSQL, and more. Explore Les Mills International's tech stack below.

  • Facebook Pixel
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • PostgreSQL
    Database
  • yepnope.js
    Javascript Frameworks
  • PHP
    Programming Languages
  • Elasticsearch
    Search Engines
  • Google
    Search Engines
  • MediaElement.js
    Video Players

Media & News

Les Mills International's Email Address Formats

Les Mills International uses at least 1 format(s):
Les Mills International Email FormatsExamplePercentage
First.Last@lesmills.comJohn.Doe@lesmills.com
87%
First.L@lesmills.comJohn.D@lesmills.com
6%
First@lesmills.comJohn@lesmills.com
4%
FirstLast@lesmills.comJohnDoe@lesmills.com
3%

Frequently Asked Questions

Where is Les Mills International's headquarters located?

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Les Mills International's main headquarters is located at Les Mills International Freemans Bay, Auckland 1080 NZ. The company has employees across 6 continents, including OceaniaEuropeNorth America.

What is Les Mills International's phone number?

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You can contact Les Mills International's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Les Mills International's official website and social media links?

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Les Mills International's official website is lesmills.com and has social profiles on LinkedIn.

What is Les Mills International's NAICS code?

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Les Mills International's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Les Mills International have currently?

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As of October 2025, Les Mills International has approximately 1.8K employees across 6 continents, including OceaniaEuropeNorth America. Key team members include Ceo: G. S.Ceo: R. L.Ceo - Europe: M. F.. Explore Les Mills International's employee directory with LeadIQ.

What industry does Les Mills International belong to?

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Les Mills International operates in the Wellness and Fitness Services industry.

What technology does Les Mills International use?

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Les Mills International's tech stack includes Facebook PixelAmazon Web ServicesPostgreSQLyepnope.jsPHPElasticsearchGoogleMediaElement.js.

What is Les Mills International's email format?

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Les Mills International's email format typically follows the pattern of First.Last@lesmills.com. Find more Les Mills International email formats with LeadIQ.

When was Les Mills International founded?

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Les Mills International was founded in 1968.

Les Mills International

Wellness and Fitness ServicesAuckland, New Zealand1001-5000 Employees

Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, we mix music, motivation and movement for millions around the globe through our world-class fitness programs. Our mission is simple – to create a fitter planet. 

We blur the boundaries of physical and digital experiences to bring our club partners ultimate fitness solutions. Feel our love for live group fitness with the iconic barbell workout BODYPUMP. Pedal through utopia and dystopia all in the same workout with the immersive cycle experience of THE TRIP. Reserve your spot in the front row of martial arts inspired BODYCOMBAT or any of our 1000+ workouts available on LES MILLS+.

Creating a fitter planet means more than exercise. We’re dedicated to carbon neutrality, measuring and offsetting carbon dioxide emissions for each of our global offices. Through our BORN TO MOVE program and partnership with UNICEF, we’re united in our ambition to create a world where every child survives and thrives. 

We’re in the business of strength and allowing teammates to play to theirs. Diversity, equity and inclusion are a mindset and a culture; a healthy work-life balance an essential, and encouragement to ‘exercise your passion’ fundamental.

Section iconCompany Overview

Headquarters
Les Mills International Freemans Bay, Auckland 1080 NZ
Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1968
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Les Mills International's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Les Mills International's revenue is estimated to be in the range of $250M$500M

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