Lexicon Branding
Marketing ServicesCalifornia, United States11-50 Employees
Lexicon Branding operates in the marketing services arena, focusing on the development of names that function as strategic tools for brands and business initiatives. The firm treats naming as a disciplined process that goes beyond creativity, aiming to identify the exact name that aligns with broader objectives. Its portfolio includes well-known brand names such as Sonos, Impossible Foods, Azure, Vercel, BlackBerry, Febreze and Swiffer, Dasani, Horizon, and Antigravity, reflecting work with both global brands and innovative startups. Based in Sausalito, California, the firm focuses on naming for projects considered mission-critical to a brand strategy. The organization operates with a small-to-mid-sized team. In February 2024, Lexicon Branding announced leadership appointments, naming three director-level hires: Dmitri Seredenko as research director, Jon Schleuning as program director, and Tom Raith as brand leadership director.
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