Community Focused Advertising The Blade’s local credibility and newsroom roots position it well for location based campaigns and sponsored community stories that resonate with Northwest Ohio and Southeast Michigan audiences.

Digital Engagement Capabilities With a history of partnering with engagement platforms and a tech stack including Outbrain Google Tag Manager and Google Search Console, The Blade can offer advertisers multi channel campaigns, reader engagement programs, and measurable performance.

Local Partnerships The Blade collaborates with city agencies parks and youth services and sports franchises, creating opportunities for co branded events and sponsorships that deepen community connections for advertisers.

Audience Reach As a trusted regional news source The Blade reaches diverse local demographics across print and digital, enabling advertisers to target campaigns by geography and interests with proven local influence.

Growth Opportunities Stable revenue with opportunities to upsell bundled print and digital ads, event sponsorships, and programmatic packages to local small and medium businesses.