Market Expansion through Digital Cockpit Lexus Australia has recently launched two electric vehicle concepts with a new digital cockpit offering Virtual Reality (VR) experience for drivers. This innovation presents an opportunity to target tech-savvy customers looking for cutting-edge automotive technology.

Flagship Model Updates Drive Sales The launch of updated LC coupe and convertible models by Lexus Australia presents a sales opportunity with price rises between $4700 and $19,700 across the range. This move can attract existing customers looking for premium luxury vehicles with enhanced features.

Largest SUV Launch for North America Lexus Australia introduced the 2024 three-row TX for North America, the largest SUV in the company's lineup. This launch opens avenues for targeting the North American market segment in search of spacious and luxurious SUV options.

Safety Recall Awareness Campaign The safety recall initiated by Lexus Australia for its NX 450h+ plug-in hybrid electric vehicle presents an opportunity to engage with customers regarding safety and build trust through transparent communication. This can reinforce the brand's commitment to customer satisfaction and safety.

Entry into City SUV Market With the launch of the 2024 Lexus LBX city SUV, Lexus Australia is venturing into the city SUV segment, catering to urban customers seeking compact yet premium SUV options. This presents a sales opportunity to tap into the growing demand for agile and luxurious city-friendly vehicles.