Global custom research Target LHK Partners’ emphasis on customized research solutions to position as a partner for flexible, tailored marketing research needs. Approach: propose advanced, industry-specific study designs and rapid-turnaround insights for clients seeking differentiation.

Mid-market focus With 51-200 employees and annual revenue in the 25–50 million range, target mid-market brands and scale-ups that require enterprise-grade insights without large consultancy overhead. Pitch cost-effective, actionable research programs aligned to growth objectives.

Tech-enabled research Leverage LHK Partners’ tech stack familiarity (WordPress, Google Fonts API, jQuery, Apache, Microsoft 365) to propose integrated digital research platforms, online surveys, and data collaboration hubs that streamline workstreams for clients.

Growth by differentiation Position offerings around unique methodologies and flexibility as a differentiator from larger firms. Emphasize customization, faster time-to-insight, and client-centric engagement models to win RFPs against big consultancies.

Commercial potential Given revenue scale and competitive landscape in market research, target cross-sell opportunities into existing client ecosystems, offer modular research packages, and pursue collaborations with larger firms for white-label or joint engagements.