Brand Expansion through Licensing Li & Fung has recently launched new swimwear collections under established brands such as Pendleton and Loft. Leveraging these licensing agreements, the company can explore new sales channels and audiences interested in these renowned brand names.

Strategic Acquisitions for Market Diversification With the acquisition of Lornamead UK Ltd for $200M, Li & Fung expanded its market presence in the cosmetics and personal care sector. Leveraging this diversification, sales teams can cross-sell existing offerings to the acquired company's customer base and explore new revenue streams.

Enhanced Partnership with Retail Giants By partnering with retail giants like Asda, Li & Fung gains access to a wider customer base and increased visibility in the retail industry. Sales teams can capitalize on these partnerships by offering bundled solutions to the retail partners, creating upsell and cross-sell opportunities.

Financial Backing for Product Innovation Securing a $75M loan from the International Finance Corporation (IFC) demonstrates financial stability and potential for innovation. This funding can support the development of new products or solutions, providing sales teams with innovative offerings to present to clients and prospects.

Digital Transformation for Competitive Edge By embracing digital technologies to enhance collaboration, innovation, and sustainability, Li & Fung gains a competitive edge in the market. Sales teams can leverage this transformation by positioning the company as a tech-savvy partner, appealing to tech-focused clients and driving sales growth.