Local sourcing Leverage Lidl Switzerland’s strong emphasis on Swiss-made products (over 50% of revenue from Swiss origin) to position premium local-sourcing partnerships, limited-run regional SKUs, and co-branded promotions with Swiss producers.

Expansion & scale Target Lidl’s growth trajectory and expanding store network by offering scalable solutions for store-level operations, supply chain optimization, and in-store service enhancements that can improve efficiency across 4,500+ employees and future hires.

Sustainability focus Align sales proposals with Lidl’s sustainability initiatives, such as packaging reductions, cellulose film use, and protective coatings for fresh produce, presenting eco-friendly packaging, waste reduction technologies, and sustainable materials as value add.

Digital & tech Capitalize on Lidl’s tech stack and digital initiatives (Drivers App development, SAP SuccessFactors, Google Workspace) by offering solutions that integrate with existing platforms, enhance remote operations, and support workforce training and customer engagement.

Competitive positioning Position offerings that reinforce Lidl’s low-price, high-quality proposition against Migros and Coop, focusing on cost-saving innovations, efficient logistics, and high-volume promotions to sustain market undercutting and drive category growth in bread, eggs, and packaged snacks.