Tech-savvy Infrastructure Life Time Athletic utilizes a range of cutting-edge technologies in its operations, such as Decibel, Snowflake, and Node.js. Leveraging modern tech infrastructure can be emphasized as a key selling point to attract tech-forward clients.

Premium Health Club Services Positioned as more than just a gym, Life Time Athletic offers premier health club programs and services. This premium positioning can be leveraged to target clients seeking a high-quality fitness experience with personalized services and amenities.

Growing Financial Backing With a recent funding of $102M, Life Time Athletic showcases financial stability and growth potential. Highlighting this strong financial backing can instill confidence in prospective clients looking for reliable and well-supported fitness partners.

Competitive Benchmarking Comparing employee count and revenue figures with similar companies like LA Fitness and Equinox, Life Time Athletic positions itself favorably in terms of operational scale and revenue potential. This comparative advantage can be leveraged to showcase the company's competitive edge in the market.

Market Expansion Potential Based in Mississauga, Ontario, but with room for expansion, Life Time Athletic can explore growth opportunities by targeting new markets or expanding its reach within the Ontario region. Identifying and pursuing untapped market segments can open up new sales avenues and business development possibilities.