New Product Launches Lifefactory consistently introduces new product lines, such as wide neck glass baby bottles, stainless steel tumblers, and insulated wine totes. These launches represent opportunities for upselling to existing customers along with attracting new clientele.

Partnerships & Collaborations Partnerships like the one with Baby2baby open avenues for joint promotional activities and increased exposure in target markets. By leveraging such collaborations, Lifefactory can tap into new customer segments and boost sales.

Website Redesigns The frequent redesigns of the Lifefactory website indicate a commitment to enhancing user experience and online sales. Utilizing the website as a sales tool can capture more leads and drive conversions effectively.

Recent Acquisition Following the acquisition by Thermos, Lifefactory gained access to expanded distribution channels and potentially new markets. Leveraging the increased reach and resources from this acquisition can fuel sales growth.

Sustainability Focus With a focus on reducing single-use plastics and promoting healthier daily choices, Lifefactory's sustainability efforts can resonate well with eco-conscious consumers. Emphasizing sustainability in marketing initiatives can attract a niche market and boost sales.