Legacy and Expertise Family-owned, third-generation lift truck dealer with deep Kansas market presence since 1962, offering sales, service, parts, and rentals for all makes and models. Potential upsell to comprehensive service contracts, extended warranties, and fleet management solutions leveraging trusted reputation.

Authorized Equipment Official dealer for CLARK Lift Trucks, Pettibone Equipment, MITCO Tires, and Cascade Attachments. Opportunity to bundle dealership-approved parts, tires, and attachments with maintenance plans and rapid parts availability to reduce downtime for customers.

Market Position Mid-sized player with revenue in the 10–25 million range and 11–50 employees, positioned against larger peers. Upsell potential includes scalable service capacity, financing options, and equipment modernization programs to capture more enterprise accounts.

Tech Enablement Tech stack includes Google Ads, AWS, Salesforce, and New Relic, suggesting readiness for CRM-driven lead nurturing, after-sales analytics, and proactive monitoring services. Cross-sell of remote diagnostics, fleet utilization analytics, and proactive maintenance alerts.

Growth Signals Oldest lift truck dealer in Kansas with rental channel and parts ecosystem, plus a robust supplier network. Target expansion into new geographic zones, targeted OEM campaigns, and rental-to-own or finance options to accelerate customer acquisition and lifetime value.