Legacy and trust Family-owned, third-generation lift truck dealer operating since 1962 and oldest in Kansas, signaling long-standing customer relationships and a reputation for reliability that can ease upsell and cross-sell opportunities for parts, service contracts, and rentals.

Full-service offerings End-to-end capabilities including sales, service, parts, and rentals for all makes and models position Lift Parts as a one-stop shop for fleets, enabling bundled maintenance plans, parts subscriptions, and rental-to-own options to accelerate deals.

ERT involvement Authorized dealer partnerships with CLARK Lift Trucks, Pettibone Equipment, MITCO Tires, and Cascade Attachments create multiple upgrade and compatibility paths, suggesting upsell potential to newer equipment, tires, attachments, and brand-certified service.

Moderate revenue, growing potential Annual revenue in the lower tens of millions with a lean employee base indicates efficiency and room for growth through expanded service contracts, fleet financing, and targeted outreach to similar regional customers seeking reliable local support.

Geographic and market fit Oldest lift truck dealer in Kansas with deep regional presence offers an opening to expand to neighboring markets and target industries with high forklift usage, such as manufacturing, logistics, and warehousing, leveraging reputation for local expertise.