Embedded finance growth LiftForward operates an embedded finance infrastructure that connects OEMs, channel partners, financial institutions, and service providers to offer device subscription, upgrade, and trade-in programs. Sales teams can target hardware manufacturers and retailers seeking to monetize devices through scalable financing and payment experiences.

Enterprise partnerships Historic partnerships with Microsoft and involvement in large financing initiatives indicate a track record of serving enterprise-level clients. Business development can pursue additional OEMs and service providers looking for turnkey DaaS and device financing integrations.

Diverse financing footprint With a broad past in hardware and software subscriptions, LiftForward has experiences across various verticals, including consumer electronics and medical equipment financing. This suggests cross-industry opportunities for bundled financing programs with manufacturers and distributors.

Strong funding backdrop A substantial funding history including a recent 30 million raise and a total funding figure near 396 million signal financial resilience. Sales conversations can leverage credibility when proposing scale‑out programs or new market launches.

Global enablement Platform focuses on worldwide delivery of device subscriptions, upgrades, and trade-ins, pointing to international expansion opportunities. A BD strategy can prioritize partners seeking cross-border financing capabilities and localized deployment.