Established Leader LiftForward has a proven track record in delivering integrated financing and payment programs, with a diverse portfolio that includes device subscription, upgrade, and trade-in solutions, making it a strong partner for OEMs and financial institutions seeking to expand leasing and financing offerings.

Recent Funding Growth With recent funding of $30 million and previous investments totaling $100 million, LiftForward is well-capitalized to support expansion into new markets and develop innovative payment solutions, presenting opportunities for partners looking to scale digital financing services.

Strategic Partnerships Collaborations with major brands like Microsoft and a trial partnership with Apple indicate LiftForward’s ability to align with leading technology companies, suggesting potential for additional collaborations with device manufacturers and service providers seeking flexible financing programs.

Technical Infrastructure Leveraging AWS and a range of modern web technologies, LiftForward maintains a scalable and innovative platform, enabling the rapid deployment of customized financing solutions—an attractive proposition for partners aiming to modernize their payment experiences.

Market Positioning As a mid-sized company with a revenue range of $10M to $25M, LiftForward is positioned to target growing segments within the embedded finance industry, providing opportunities for sales efforts focused on expanding its client base among OEMs, channel partners, and service providers seeking tailored financing options.