Expansion Partnerships Splitit has recently partnered with Affinity Dental Management, Affinity Dental Group, and launched Splitit Business Payments, indicating a focus on expanding into various industries, presenting opportunities for cross-selling and introducing BNPL solutions to new sectors.

Financial Innovation With the launch of FI-PayLater and securing $25 million in financing, Splitit is demonstrating financial innovation and growth potential in the payment sector, offering opportunities to collaborate with banks, card issuers, and investors looking to tap into BNPL services.

Recognition and Market Leader Being recognized as a Market Leader alongside established players like Affirm, Klarna, and PayPal positions Splitit as a key player in the BNPL landscape, presenting opportunities for partnerships, increased market visibility, and credibility in sales engagements.

Product Diversification The introduction of Splitit Business Payments and Pay After Delivery service for AliExpress expands Splitit's product offerings beyond traditional consumer-focused BNPL, opening up sales opportunities in the B2B sector and attracting new business clients seeking innovative payment solutions.

Competitive Landscape In a competitive environment with players like Affirm, Laybuy, and Sezzle, Splitit's unique selling proposition of enabling card networks, issuers, and acquirers with BNPL solutions can be leveraged in sales pitches to highlight differentiation and value-added services.