Merchant Enablement Splitit offers an Installments-as-a-Service platform that is merchant-branded and API-driven, presenting a strong opportunity to partner with e-commerce platforms, retailers, and payment gateways looking to offer BNPL without abandoning their brand.

Network Collaboration With a focus on card networks, issuers, and acquirers through a single network API, there are sales opportunities targeting large financial institutions and merchant acquirers seeking to modernize BNPL capabilities and accelerate time-to-market.

Global Reach Past partnerships and presence in multiple markets (including UnionPay and Japan Google Store initiatives) suggest expansion opportunities with international merchants and cross-border merchants seeking flexible installment solutions.

Tech-Driven Emphasize the REST API, continuous delivery and modern tech stack as selling points to developers and IT teams in mid to large-scale merchants who require reliable, scalable BNPL integrations with minimal friction.

Growth Signals Mid-market revenue potential combined with a substantial funding backdrop and a growing catalog of installments solutions indicates opportunities to target high-transaction retailers, fintechs, and non-traditional lenders looking to diversify payment offerings.