Merchant Brand Advantage Splitit's merchant-branded Installments-as-a-Service enables retailers to offer installments without surrendering their brand or rewards, via a single network API. This creates a strong sales angle for mid-to-large merchants and marketplaces seeking higher conversion while preserving customer loyalty and control at the point of sale.

Network API Edge With a unified API that connects card networks, issuers and acquirers, Splitit reduces integration complexity for partners such as acquirers and gateway providers. This presents a compelling opportunity to expand through PSPs and banking partners aiming to embed BNPL at scale across merchant ecosystems.

Regional Growth Recent regional momentum in Asia and a UnionPay partnership suggest significant cross-border adoption potential. Target merchants expanding internationally or with East Asian customer bases who need BNPL that works across markets and payment networks.

High-Ticket Fit The ability to preserve card rewards while offering flexible installments resonates with high-ticket categories such as electronics, travel and home goods. Target premium brands and category-leading retailers that benefit from higher average order values and a smoother checkout experience.

Data-Driven Upsell Leverage Splitit's analytics stack to offer merchants performance dashboards and optimization recommendations, enabling ROI-focused discussions and additional modules or installment options. Use data to demonstrate incremental conversion and repeat purchases.