CRM Enablement With revenue in the 50 to 100 million range and a lean team (2 to 10 employees), Lighthouse could benefit from a modern CRM and policy lifecycle automation to boost efficiency and client lifetime value.

Security First The agency relies on AWS and cloud services; given the sensitivity of insurance data, there is an opportunity to strengthen cybersecurity, backup, and DR planning while exploring cyber risk products for clients.

Local Growth As a small-town agency focused on personalized service, there is potential to expand client acquisition in Tuscola and nearby markets through targeted digital marketing, SEO, and improved online client journeys.

Operational Scale A small staff handling diverse insurance needs suggests room for back-office automation, policy administration tools, and document management to support growth and high-quality service.

Diversification Upsell Lighthouse already serves both business and personal insurance; this creates opportunities to deepen cross-sell across personal lines, commercial lines, and value added risk management services with existing clients.