Growth potential Smaller MSP with revenue under 1M and a broad services mix presents a high-growth target for upsell into more advanced cloud, security, and managed services as client base scales.

SMB focus Based in Northwest Ohio with 2-10 employees, Lighthouse IT Solutions appears to target small to mid-sized businesses, offering an accessible entry point for bundled IT support, cloud adoption, and process improvement services.

Cloud first Active use of cloud platforms (AWS, Google Cloud, Firebase) alongside SaaS tools indicates readiness for expanded cloud migrations, managed cloud optimization, and security/compliance services for customers moving workloads to the cloud.

Proactive value Commitment to proactive IT support and strategic growth suggests opportunities to sell advisory services, IT roadmaps, and ongoing optimization engagements that align technology with business outcomes.

Tech stack leverage Presence of multiple marketing and payment tools (Matomo, Microsoft Clarity, ActiveCampaign, Stripe) signals potential for integrated marketing tech consulting, customer experience enhancements, and automated onboarding for new clients.