High impact events Potential upsell opportunity around bundled laser light shows with high-end special effects for corporate and civic events, leveraging their track record of thousands of events and millions of audience members.

SMB to mid-market Target mid-sized corporate clients and touring productions seeking scalable, visually striking entertainment solutions; Lightwave's revenue range and client diversity indicate capacity to handle larger engagements through selective partnerships.

Digital onboarding Leverage existing tech stack (Google Workspace, AWS) to propose cloud-based project collaboration, show planning portals, and post-event analytics to improve client experience and repeatability.

Cross-sell themes Offer additional AV and special effects services to clients of similar industries that require high-impact visuals, such as live concerts, brand activations, and civic ceremonies, expanding beyond laser shows.

Strategic partnerships Position Lightwave as a scalable production partner for larger industry players (e.g., presentation venues, event agencies, and corporate event planners) to access bigger budgets and recurring work.