New Product Launches Lincoln Financial Group has recently launched new evergreen funds in collaboration with Bain and Partners Group. This presents a sales opportunity to promote these innovative funds to potential investors looking for private market investment options.

Partnerships with Industry Leaders Through partnerships with Cobbs Creek Foundation, Bain Capital Private Equity, and Partners Group, Lincoln Financial Group is expanding its offerings into private credit investments and private markets-focused funds. Sales professionals could leverage these partnerships to attract clients interested in diversified investment opportunities.

Investor Engagement Events Attending events like Financial Advisor's Invest in Women conference allows Lincoln Financial Group to engage with a diverse range of financial advisors. Sales representatives could capitalize on such events to build relationships and introduce Lincoln Financial's products and services to a broader network of advisors.

Collaborative Video Content Series With the launch of 'The Action Plan' video content series, Lincoln Financial Group is creating engaging material featuring notable personalities like Rich Roll and Andre Agassi. Sales development representatives could use this content as a conversation starter with prospects, highlighting the company's commitment to financial education and customer engagement.

Expansion into New Markets By partnering with Bain Capital and entering the private markets industry, Lincoln Financial Group is diversifying its investment solutions platform. Sales professionals can capitalize on this expansion to offer clients new avenues for wealth growth and asset management beyond traditional financial products.