Strategic partnerships Lincoln Life Insurance has a pattern of forming strategic partnerships with financial services firms and technology providers, suggesting opportunities to position integrated solutions (CRM, analytics, and digital experiences) that complement their partner ecosystems.

AI and claims Recent pilot with EvolutionIQ indicates openness to AI-driven claims guidance; offer tailored AI/ML risk assessment, automation, and decision-support tooling to streamline disability and lifecycle processes.

Wealth and asset moves The sale of wealth management assets to Osaic and ongoing fund partnerships imply a strategic reevaluation of asset management capabilities; propose scalable fintech platforms, data insights, and client-facing digital experiences to support core offerings.

Leadership and retail focus Appointment of a new EVP for Retail Life and Annuity Solutions signals emphasis on retail channels; present solutions for channel enablement, sales enablement platforms, and lifecycle marketing to support retail distribution.

Small to mid market readiness With small employee count and revenue in the lower SMB range, there is opportunity to tailor cost-efficient, cloud-based IT, CRM, and data analytics suites designed for smaller insurers expanding capabilities without scaling overhead.