Turnaround leadership Leverage the brand’s renewed creative direction under Global CEO Annia Spiliopoulos and creative director Dominic Jones to position premium partnerships, capsule collections, or co-branded pieces with luxury retailers and fashion houses.

Restructuring momentum Bank on the recent corporate restructuring history to offer services that support brand revival, such as wholesale channel optimization, US market re-entry strategies, and flagship store experiences to rebuild market presence.

Heritage luxury Highlight Links of London’s London-born design story and unisex approach to diversify product storytelling with retailers seeking modern, inclusive luxury lines and lifestyle accessories that appeal to a broad age demographic.

Digital uplift Capitalise on the tech stack including PWA and SEO tools to propose enhanced eCommerce partnerships, digital marketing collaborations, and performance analytics packages to boost online conversion and international reach.

High-end collaboration Target luxury department stores and well-funded independents for exclusive drops, limited editions, or watch-store partnerships leveraging the brand’s watch and lifestyle synergies to expand product categories and footfall.