Insights

Luxury Heritage and Innovation Links of London balances its rich heritage of bold design and craftsmanship with a forward-looking aesthetic, appealing to customers seeking timeless yet contemporary jewelry. This positioning offers opportunities to target consumers interested in both classic appeal and innovative styles, especially across markets valuing British luxury design.

Recent Leadership and Creative Focus With new leadership appointments, including Global CEO Annia Spiliopoulos and Creative Director Dominic Jones, the brand is emphasizing fresh creative visions and brand revitalization. This shift presents opportunities to engage customers during its creative resurgence and align sales initiatives with its innovative offerings.

Acquisition and Expansion Challenges Following its acquisition by Folli Follie and recent closures of US operations, the brand has experienced a strategic overhaul including downsizing and store consolidations. These developments suggest a need to explore new markets and reformulate omnichannel strategies to capitalize on available growth opportunities.

Targeting Lifestyle and Unisex Markets Links of London pioneered unisex jewelry and lifestyle accessories, appealing to a diverse demographic that values expressive and gender-neutral designs. This creates a strong sales opportunity with consumers who seek versatile luxury items that transcend traditional gender boundaries.

Market Position and Competitors Operating within a competitive landscape with brands like Swarovski, Pandora, and Kendra Scott, Links is positioned in the mid-to-high luxury segment. Developing strategic partnerships, exclusive collections, or targeted marketing campaigns can help differentiate the brand and capture additional market share among discerning retail customers.

Links of London Tech Stack

Links of London uses 8 technology products and services including AppNexus, Criteo, Imperva Incapsula, and more. Explore Links of London's tech stack below.

  • AppNexus
    Advertising
  • Criteo
    Advertising
  • Imperva Incapsula
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Cookiebot
    Cookie Compliance
  • imagesLoaded
    Javascript Libraries
  • PHP
    Programming Languages
  • HSTS
    Security

Media & News

Links of London's Email Address Formats

Links of London uses at least 1 format(s):
Links of London Email FormatsExamplePercentage
FirstLast@linksoflondon.comJohnDoe@linksoflondon.com
77%
First.Last@linksoflondon.comJohn.Doe@linksoflondon.com
11%
FirLast@linksoflondon.comJohDoe@linksoflondon.com
6%
FirstLa@linksoflondon.comJohnDo@linksoflondon.com
6%

Frequently Asked Questions

Where is Links of London's headquarters located?

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Links of London's main headquarters is located at 11 Francis Street London, England sw1p 1de United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Links of London's phone number?

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You can contact Links of London's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Links of London's official website and social media links?

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Links of London's official website is linksoflondon.com and has social profiles on LinkedIn.

How much revenue does Links of London generate?

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As of February 2026, Links of London's annual revenue is estimated to be $3M.

What is Links of London's SIC code NAICS code?

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Links of London's SIC code is 5944 - Jewelry Stores NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Links of London have currently?

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As of February 2026, Links of London has approximately 156 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: L. A.President & Ceo, The Americas: S. B.President: P. W.. Explore Links of London's employee directory with LeadIQ.

What industry does Links of London belong to?

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Links of London operates in the Retail Luxury Goods and Jewelry industry.

What technology does Links of London use?

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Links of London's tech stack includes AppNexusCriteoImperva IncapsulaCloudflareCookiebotimagesLoadedPHPHSTS.

What is Links of London's email format?

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Links of London's email format typically follows the pattern of FirstLast@linksoflondon.com. Find more Links of London email formats with LeadIQ.

When was Links of London founded?

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Links of London was founded in 1990.

Links of London

Retail Luxury Goods and JewelryEngland, United Kingdom51-200 Employees

Synonymous with bold design and quality craftsmanship, Links reflects the creative energy and diversity of London by uniting its heritage with an elevated, forward-looking aesthetic across its jewellery and lifestyle collections.

Links of London is for everyone who wants beautiful things that express their individual style and connect them with others. Every piece is crafted with the experience of wearing it in mind, resulting in jewellery that feels effortless. A tangible sense of quality is rooted in the thoughtful design and uncompromising craftsmanship – Links pieces are so much more than the sum of their materials.

Even the simplest pieces have an intrinsic design integrity that means you’ll return to them for years to come. Each new collection is made up of pieces inspired by the natural world, art, architecture and beyond. They express a mood, a moment, a way of seeing yourself or a message to someone you love that will resonate now, as well as with our future selves. 

Founded in 1990, Links became known for its distinctive designs and fresh approach to luxury which were in sync with the explosive creativity of London’s art, music, film and restaurant scenes at the time. Links disrupted jewellery conventions and led the fashion industry in offering unisex jewellery and lifestyle accessories with a strong design point of view. 

As it approaches its 30th anniversary in 2020, Links is entering a new creative era and continuing to innovate. Led by Global CEO Annia Spiliopoulos and creative director Dominic Jones who were appointed in 2018, Links brings a fresh vision of luxury to a new generation.

Section iconCompany Overview

Headquarters
11 Francis Street London, England sw1p 1de United Kingdom
Phone number
SIC Code
5944 - Jewelry Stores
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1990
Employees
51-200

Section iconFunding & Financials

  • $1B$10B

    Links of London's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Links of London's revenue is estimated to be in the range of $1B$10B

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