Insights

Boutique scale Tiny team and boutique production model suggest opportunities in wholesale partnerships with similar indie and premium retailers to expand distribution without massive capital expenditure.

Sustainable niche Future-vintage, small-batch production and inclusivity align with eco-conscious and inclusive fashion movements; potential for collaboration on limited-edition capsule lines with sustainable materials.

Direct engagement Global community and strong brand story indicate high value in direct-to-consumer initiatives, loyalty campaigns, and personalized marketing using their existing Amplitude and Mailchimp stack.

Payment readiness Support for Apple Pay and Google Pay enables smooth checkout; leverage partnerships with payment platforms to run co-branded promotions or festival/retailer pop-ups.

Growth potential Revenue under $1M signals room for scalable channels such as wholesale expansion, pop-up collaborations with mid-market retailers, and digital marketing optimization leveraging Azure and analytics tools.

Similar companies to Little Lies

Little Lies Tech Stack

Little Lies uses 8 technology products and services including Amplitude, Hotjar, Mailchimp, and more. Explore Little Lies's tech stack below.

Little Lies's Email Address Formats

Little Lies uses at least 3 email formats:
Little Lies Email FormatsExamplePercentage
First@little-lies.comJohn@little-lies.com
70%
Last@little-lies.comDoe@little-lies.com
20%
First.Last@little-lies.comJohn.Doe@little-lies.com
10%

Frequently Asked Questions

What is Little Lies's official website and social media links?

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Little Lies's official website is little-lies.com and has social profiles on LinkedIn.

How much revenue does Little Lies generate?

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As of September 2026, Little Lies's annual revenue is estimated to be <$1M.

What is Little Lies's NAICS code?

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Little Lies's NAICS code is 44-45 - Retail Trade.

How many employees does Little Lies have currently?

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As of September 2026, Little Lies has approximately 8 employees across 1 continents, including Europe. Key team members include Co-Founder & Managing Director: S. R., Creative Director: J. R. and Lead Vocals: N. S. Explore Little Lies's employee directory with LeadIQ.

What industry does Little Lies belong to?

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Little Lies operates in the Retail industry.

What technology does Little Lies use?

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Little Lies's tech stack includes Amplitude, Hotjar, Mailchimp, Microsoft 365, Trustpilot, Apple Pay, Google Pay and Microsoft Azure.

What is Little Lies's email format?

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Little Lies's email format typically follows the pattern of First@little-lies.com. Find more Little Lies email formats with LeadIQ.

When was Little Lies founded?

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Little Lies was founded in 2015.
Little Lies logo

Little Lies

RetailScotland, United Kingdom2-10 Employees

Little Lies is an independent fashion brand rooted in 70s rock ’n’ roll, established in 2015 and based in St Madoes and Glencarse, Scotland. Operating in the retail sector, the company designs and produces limited‑batch pieces intended to form a timeless, “future‑vintage” wardrobe, with an emphasis on inclusivity. The brand has cultivated a global customer base that resonates with its approach to small‑batch production and enduring styles, aiming to offer clothing that remains relevant beyond seasonal trends. Positioned within the fashion landscape, Little Lies focuses on creating unique, small‑scale collections rather than high‑volume offerings, reflecting a boutique approach to design and distribution.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Little Lies's revenue is estimated to be in the range of <$1M

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