Littledata

Technology, Information and InternetEngland, United Kingdom11-50 Employees

Littledata is the data layer for Shopify.

We provide a Shopify-native, server-side foundation that delivers accurate, consistent signals to Google Analytics, paid media platforms, and email tools.

Tracking built for the web doesn’t work reliably on Shopify. Shopify’s architecture is different, its checkout is proprietary, and its release cycle is constant. As a result, data breaks quietly and confidence erodes.

Teams see Shopify and Google Analytics drift out of sync. Paid media under-reports due to weak or incomplete signals. Email and SMS flows misfire because identity data is missing or unstable. Shopify updates break tracking setups, and Google Tag Manager patches don’t survive.

Littledata fixes this at the infrastructure level.

We capture the exact events Shopify emits, align with Shopify’s identity model, and stream clean, server-side Shopify signals to the tools that power growth — including Google Analytics, Meta and Google Ads, and email and SMS platforms like Klaviyo.

There’s no engineering work, no manual patching, and no ongoing maintenance.

Littledata doesn’t replace your tools. It powers them with accurate Shopify data.

If your business runs on Shopify, your signal foundation should too.

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