Experienced Industry Player Live Marketing has over five decades of experience in the events services industry, demonstrating a strong track record of successfully executing thousands of programs globally and launching over 500 new products and services. This extensive experience positions them as a reliable partner for large-scale and complex event projects.
Innovative Technology Adoption The company invests in emerging media and technology, as evidenced by the appointment of a director of technology, indicating a focus on innovative media solutions and hybrid event experiences. Targeting clients interested in cutting-edge event technologies could present significant sales opportunities.
Strong Creative Recognition Recognized for strategic, creative, and marketing excellence, Live Marketing’s awards and reputation as a storytelling agency suggest they serve clients who value high-impact, memorable event experiences, opening opportunities to upsell advanced storytelling and brand engagement services.
Mid-Size Growth Potential With a workforce of 51 to 200 employees and revenue between $25M and $50M, Live Marketing is positioned as a growing mid-sized company. This size reflects a capacity for expansion and investment in new service offerings, making them a strategic target for partnerships and solutions that facilitate scaling.
Market Focus on B2B and B2E Specializing in B2B and B2E events, Live Marketing aims at corporate clients seeking engaging and customizable event experiences, especially in hybrid and virtual formats. Solutions that enhance virtual event platforms, hybrid event engagement, or corporate storytelling could be highly relevant for their client base.