Unified Platform LiveShopper Sassie delivers an integrated data collection and reporting platform for retail, restaurant, hotel, and CPG clients, reducing vendor sprawl. Upsell opportunities include migration services, bundled mystery shop capabilities, and premium reporting modules to accelerate time-to-insight across client organizations.

Reseller Growth With a network of over 110 resellers and 1000+ end-clients, there is a clear path to expand co-sell motions, create joint marketing programs, and introduce reseller incentives that drive faster logo acquisition and platform adoption.

Vertical Expansion Current strengths in retail, restaurants, hotels, and CPG create opportunities to develop vertical-specific dashboards, templates, and case studies that accelerate adoption and enable cross-sell within existing accounts.

Cloud Data The tech stack—AWS, Google Cloud, and modern web technologies—supports scalable cloud deployments. Position opportunities around cloud optimization, data security and governance, API access, and managed services to streamline client IT workloads and improve insights.

Strategic Partners Boozt’s equity investment signals external capital and potential strategic partnerships. Leverage this momentum to explore co-marketed growth initiatives, expanded channels, and international expansion opportunities that align with SurfMerchants Sassie integration.