Local partner upside Target local media companies looking to augment their digital ad sales with outsourced revenue sharing. Local Digital Insider already sells under the media brand and shares ongoing revenue, presenting a compelling partnership model for agencies seeking incremental profitability without in-house expansion.

SMB digital stack Leverage their suite of SMB oriented services including display advertising, SMB SEO enhanced websites, SMS coupons, and mobile/ecommerce solutions to upsell neighboring products such as managed social, email marketing, and reputation management to small businesses bundled with media company offerings.

Revenue sharing leverage Propose performance-based expansion with tiered revenue sharing, performance incentives, and co-branded campaigns to incentivize more aggressive selling of digital advertising, call tracking, and mobile solutions to local advertisers through existing media partners.

Tech-enabled efficiency Position as a turnkey, tech-enabled sales engine utilizing their current stack (AWS, Ruby, Nginx, reCAPTCHA, YouTube integrations) to streamline onboarding, tracking, billing, and analytics for local advertisers, reducing sales cycle time for new clients.

Market adjacency fit Explore opportunities with similar industry players in the advertising services space that serve local media brands, using competitive benchmarks from peers like Content Marketing Institute and HubSpot to craft growth playbooks and demonstrate scalable, scalable TAM expansion.