Strategic partnerships Local Digital Insider (LDI) collaborates with local media companies to sell digital advertising solutions under the media brand, presenting an opportunity to partner with publishers seeking to augment their digital salesforce without increasing headcount.

SMB service stack LDI offers a turnkey suite for small businesses including display ads, SMB SEO enhanced websites, SMS coupons, and mobile eCommerce, suggesting upsell potential to local advertisers looking for an all-in-one digital marketing solution.

Revenue sharing model The revenue-sharing arrangement with local media partners can be leveraged as a commitment signal for co-selling campaigns and may enable joint promotions to expand local client reach.

Tech and analytics Utilizing AWS, Google Analytics, New Relic, and related tools indicates a data-driven approach to campaign performance, offering a foundation to pitch measurable ROI and better reporting to advertisers.

Growth levers With a revenue range of one to ten million and a lean employee base, there is room to scale by expanding into additional local markets, broadening service offerings, and increasing advertiser onboarding through media partners.