What is Locauto's NAICS code?

Locauto's NAICS code is 5322 (Consumer Goods Rental).

Insights

Loyalty Program Opportunity to upsell cross-product memberships and premium tiers tied to rental frequency through the MYLOCAUTO FRIENDS program, enabling targeted promotions and data-driven retention campaigns.

Digital Experience Leverage Locauto’s self-service and paper-free initiatives (ELEFAST, SMART CHECK-IN) to introduce partnered fintech, contactless payments, and vehicle onboarding services aligned with increasing consumer demand for quick, seamless rentals.

Toll & Connectivity capitalize on the Verra Mobility partnership to expand electronic toll payment integrations across Italy, enabling potential upsell of fleet management add-ons, telematics, and insurance bundles for corporate clients.

Enterprise Synergy Position Locauto as a scalable European partner for Enterprise Holdings with co-branded or co-managed solutions, targeting multi-location corporate accounts and airport/station hubs for enterprise-grade rental programs.

Analytics & Growth Utilize existing tech stack and Power BI insights to identify high-value customer segments, optimize pricing, and tailor marketing automation for short, mid, and long-term rental offerings across 100+ locations.

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Locauto Tech Stack

Locauto uses 8 technology products and services including iCIMS, Power BI, WordPress, and more. Explore Locauto's tech stack below.

iCIMS
Applicant Tracking Systems
Power BI
Business Intelligence
WordPress
Content Management System
PostgreSQL
Database
Google Workspace
Email
LiveChat
Live Chat
Adobe Creative Suite
Visualisation Software
Piwik PRO Core
Web Analytics

Media & News

In Jan '26, Verra Mobility partners with LocautoRent S.p.A. to provide seamless electronic toll payments for drivers at more than 100 rental locations across Italy, enabling automatic cashless toll payments and helping drivers bypass tollbooth queues.
Verra Mobility partners with rental car provider Locauto Group to bring a seamless electronic toll payment solution to drivers in Italy.
Jan 28, 2026 | www.verramobility.com

Locauto's Email Address Formats

Locauto uses at least 2 email formats:

Locauto Email Formats	Example	Percentage
FLast@locautorent.com	JDoe@locautorent.com	97%
First.Last@locautorent.com	John.Doe@locautorent.com	3%

Frequently Asked Questions

What is Locauto's official website and social media links?

Locauto's official website is locautorent.com and has social profiles on LinkedIn.

How much revenue does Locauto generate?

As of October 2026, Locauto's annual revenue is estimated to be $1M - $10M.

What is Locauto's SIC code and NAICS code?

Locauto's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 5322 - Consumer Goods Rental.

How many employees does Locauto have currently?

As of October 2026, Locauto has approximately 407 employees across 3 continents, including Europe, North America and South America. Key team members include Chief Executive Officer: R. T., Cfo: I. B. and Chief Marketing Officer: G. M. B. Explore Locauto's employee directory with LeadIQ.

What industry does Locauto belong to?

Locauto operates in the Consumer Goods Rental industry.

What technology does Locauto use?

Locauto's tech stack includes iCIMS, Power BI, WordPress, PostgreSQL, Google Workspace, LiveChat, Adobe Creative Suite and Piwik PRO Core.

What is Locauto's email format?

Locauto's email format typically follows the pattern of FLast@locautorent.com. Find more Locauto email formats with LeadIQ.

When was Locauto founded?

Locauto was founded in 1979.

Locauto

Q: What is Locauto's official website and social media links?

Locauto's official website is locautorent.com. Locauto has social profiles on LinkedIn.

Q: How many employees does Locauto have currently?

Locauto has approximately 407 employees.

Q: What technology does Locauto use?

Locauto's tech stack includes PWA, SQL, Swiper, jsDelivr, Google Optimize.

Consumer Goods RentalLombardy, Italy201-500 Employees

Locauto Group operates in the consumer goods rental industry in Italy, with a focus on mobility services. Headquartered in Milan, Lombardy at 39 Viaduct Gustavo Fara, 20124 Italy, the company employs 201-500 people and maintains a network of over 100 rental offices located at major airports, railway stations, and cities across the country, with the website https://locautorent.com. It offers short-, medium-, and long-term rental of cars and commercial vehicles. Since 2013, Locauto has been the Italy partner of Enterprise Holdings, and it has introduced digital self-service tools such as ELEFAST and SMART CHECK-IN, along with the MYLOCAUTO FRIENDS loyalty program launched in 2023. In January 2026, Verra Mobility Corporation announced a partnership with LocautoRent S.p.A. to provide an electronic toll payment solution for drivers in Italy.