Market focus Target mid-size business clients in Pittsburgh and national SMBs seeking comprehensive group health, dental, vision, disability, and life coverage, leveraging Locklin Group’s 25 years of local and nationwide experience to differentiate from larger brokers.

Carrier depth Position as a licensed General Agent representing Highmark and major carriers (UPMC, Health America, UnitedHealthcare, Aetna, Guardian, MetLife, United Concordia) to offer a broad, competitive portfolio and turnkey renewal support.

Efficiency promise Highlight fast issue resolution and dedicated service staff to reduce administrative burden for business owners, a selling point for time-strapped executives managing benefits programs.

Tech enablement Leverage existing tech stack (WordPress site, Google Workspace, Fastly CDN) to deliver streamlined digital quotes, self-service resources, and secure communication, enabling scalable outreach and easy onboarding.

Growth signals With revenue in the multi-million range and a 25-year track record, pursue expansion conversations with growth-oriented firms, reference market trends toward group health optimization and employer-sponsored benefits as a retention strategy.