Expansion through Acquisition Locus's integration into CDW enhances its service capabilities and consulting expertise, creating opportunities to cross-sell comprehensive IT solutions to existing clients seeking digital transformation and technology upgrades.

Strategic Partnerships Recent collaborations with TranslateLive, Shopify, and Codal indicate a strong focus on expanding into cloud-based communication, retail technology, and custom software solutions, opening avenues to target organizations in education, government, and e-commerce sectors.

Market Focus and Events Participation in industry events like the Citi Global TMT Conference and police force awards signals active engagement with diverse industries, presenting chances to introduce tailored IT solutions to public safety, financial services, and technology sectors.

Emerging Technological Trends Adoption of advanced analytics, cloud platforms, and virtualization trends highlighted in recent conferences offer sales opportunities in cloud migration, data analytics, and virtualization services for enterprises seeking modernization.

SMB and Midmarket Potential With revenues between 1M and 10M and a relatively small employee base, Locus serves mid-sized organizations, indicating a potential market for scalable IT solutions, managed services, and consulting tailored for growing businesses.