Focused Customer Segment LogMeIn Miradore targets small to mid-sized businesses with its cloud-based MDM platform, presenting an opportunity to upsell advanced security and management features to organizations expanding their mobile device infrastructure.

Recent Product Innovations The launch of Direct Boot Mode support for Android and macOS patch management demonstrates Miradore’s commitment to enhancing device security and management, appealing to organizations prioritizing security compliance.

Leadership Recognition Being named a Leader in UEM Software for SMBs positions Miradore as a trusted provider, which can be leveraged to approach similar organizations seeking reliable endpoint management solutions.

Market Expansion Potential Introduction of new plans like Miradore Premium+ indicates potential for upselling and expanding customer portfolios by addressing the increasing complexity of IT environments in SMBs.

Growth and Acquisition The acquisition by GoTo and consistent recognition as a great place to work suggest stability and ongoing growth, creating a compelling narrative to engage prospects seeking a long-term partner in mobility management.