Growing Acquisition The recent acquisition by GoTo positions Miradore within a broader communication and IT support ecosystem, creating opportunities for cross-selling integrated device management solutions to existing GoTo clients seeking comprehensive support platforms.

Strong Industry Recognition Multiple Great Place To Work awards highlight a positive company culture and employee engagement, which can be leveraged in prospecting to build trust and demonstrate stability to potential clients prioritizing reliable partners.

Market Positioning Operating in the competitive MDM sector with a revenue range of 10 to 50 million dollars and multiple key competitors, Miradore offers a cost-effective alternative to larger providers like VMware AirWatch, appealing to mid-sized organizations seeking flexible device management solutions.

Product Innovation Recent major updates to application management and the extension of management capabilities indicate an active development pipeline, offering opportunities to upsell upgrades and advanced features to existing customers who need enhanced device security and automation.

Customer Needs Focus Miradore’s emphasis on security features such as encryption and remote wipe combined with automation capabilities positions it well to target security-conscious enterprises and MSPs aiming to streamline device management across multiple OS platforms.